Social MediaA Conversation

Traditional Media Methods

Social Media Methods

Who is online?

Overall Teen’s Use of SN Devices

Teen’s and Adult’s Use of SN

Social Networking Sites

What Social Networking Sites

Do You Use?

Social Networking Sites

20 million users

40 million users

12 million users

50 million users

1.5 million users

32 million users

90 million users

?? users

117 million users

34 Thousand users

Meeting Online

Teen’s Use of SN

Adult’s Use of SN

Adult’s Use of SN Profiles

• The proportion of adults who create or work on a website (either a personal site, or someone else’s) has remained consistent over the last two years.

• Fourteen percent of online adults maintain a personal webpage (unchanged from the 14% who did so in December 2007), while 15% work on the web pages of others (also unchanged from the 13% who did so in December 2007).

Adult’s Use of Personal Web Sites

Patterns of People Involved in Groups

• Social media activities are associated with several beneficial social activities, including having discussion networks that are more likely to contain people from different backgrounds. For instance, frequent internet users, and those who maintain a blog are much more likely to confide in someone who is of another race.

• Those who share photos online are more likely to report that they discuss important matters with someone who is a member of another political party.  

Social Media’s Impact on Diversity

Social Media Quotes

• “The bigger problem is the lack of critical thinking in the Information Age. What is presented online may not be correct, but interpreted as such by the reader.” Richard Forno, Software Engineering Institute, Carnegie Mellon University

• “In 2020 there is unlikely to be a list of classic tweets and blog posts that every student and educated citizen should have read. This is not a form of lasting communication.” Gene Spafford, Purdue University CERIAS, Association for Computing Machinery U.S. Public Policy Council

• “The internet will drive a clear and probably irreversible shift from written media to visual media. Expressing ideas in the future will just as likely involve creating a simulation as writing an expository essay.” Anthony Townsend, research director, Institute for the Future

Social Media Quotes

• “We are currently transitioning from reading mainly on paper to reading mainly on screens. As we do so, most of us read MORE, in terms of quantity (word count), but more promiscuously and in shorter intervals and with less dedication.

• As these habits take root, they corrupt our willingness to commit to long texts, as found in books or essays. We will be less patient and less able to concentrate on long-form texts. This will result in a resurgence of short-form texts and story-telling, in ‘Haiku-culture’ replacing ‘book-culture.’” Andreas Kluth, writer, Economist magazine

Social Media Quotes

• “It's clear NOW that the internet has enhanced and improved reading, writing, and the rendering of knowledge. You have to know how to read, it encourages writing, and people can exchange knowledge.

•Don't confuse this with the business models behind serious publishing, encyclopedias, and universities. The future of books is tied into whether there is a social/business model that supports writing for intellectual content rather than as marketing brochures or advertising-bait.” Seth Finkelstein, author of the Infothought blog, writer and programmer

Social Media Quotes

• “This mode of instantaneous communication must inevitably become an instrument of immense power, to be wielded for good or for evil, as it shall be properly or improperly directed."

Samuel F.B. Morse in a letter to Francis O.J. Smith in 1838 about the

future of the telegraph

• People’s mobile phone use outpaces their use of landline phones as a primary method of staying in touch with their closest family and friends, but face-to-face contact still trumps all other methods.

• On average in a typical year, people have in-person contact with their core network ties on about 210 days; they have mobile-phone contact on 195 days of the year; landline phone contact on 125 days; text-messaging contact on the mobile phone 125 days; email contact 72 days; instant messaging contact 55 days; contact via social networking websites 39 days; and contact via letters or cards on 8 days.

How People Communicate

Teen’s Use of Cell/Landline Phones

Landline phones are also important in teens' daily lives, with 32% of teens saying they use them to make calls on a daily basis.

Teen’s Use of Cell Phones

Wycliffe’s RM i-Phone App

• Use of text messaging by teens has increased since 2006, both in overall likelihood of use and in frequency of use.  In 2006, 51% of all teens, regardless of cell phone ownership, had ever sent a text message, while 58% had done so by 2008.  

• Similarly, daily use of text messaging is also up, from 27% of teens using text messaging daily in 2006 to 38% texting daily in 2008.

Teen’s Use of Text Messaging

Teen’s Use of Blogging

Adult’s Use of Blogging

Teen’s Use of Twitter

Adult’s Use of Twitter

Social Media Overview

• Current impact on recruitment.

• Current impact on recruits.

• Future impact on recruits.

• Future impact on recruitment.

Small Group Discussion(15)/Reports(5)

1. What social networks (SN) do you use?

2. What top SNs work best for your recruitment work and why did you chose them?

3. How have you used these sites effectively?

4. What SN advice would you give others?

5. What would you like to know about SN-ing?

Questions???