Social Penetration in Indonesia (Based on active users of the largest active social network in the country)
25% Source: wearesocial.sg
(62 millions of people)
World average: 26%
Time Spent on Social Media in Indonesia
2 hours 54 minutes
World average: 2 hours/day
Source: wearesocial.sg
per day
Mobile Users Accessing Social Media
74% Source: wearesocial.sg
Social Media Use in Indonesia
Instagram
LinkedIn
Google+
Twitter
Facebook
Any Social Network
Own an account Used in the past month
Source: wearesocial.sg Figures represent percentage of internet users.
Facebook in Indonesia
Source: joyintermedia.sg September 2014
Twitter in Indonesia
YouTube in Indonesia
YouTube in Indonesia
Source: socialbakers.com
Tell me… is it a social media or not?
FACEBOOK
TWITTER
KASKUS
BLOG
PATH
INSTAGRAM
WHATSAPP
Social Media: forms of electronic communication through which users create online
communities to share information, ideas, personal messages, and other content.
Source: merriam-webster.com
Social media built on…
Personal connection Interest connection
You on Social Media
Act on social media like you act in real life
Identity profile
You are what you post
Be a friend to get a friend
Share it but don’t push it
Appreciate others
Creating Business Account on Social Media
Online brand personas reflect the brand’s characters
Different network, Different community,
Different content, Different tone
Facebook profiles, groups, pages Profiles Groups Pages
Example Pitra Social Media Strategist Club
Microsoft Lumia Indonesia
Designed for Individual Individuals/ communities that has a common interest
Company/ organization
Viewable Depends on privacy setting
Public or private Public
Connection Friend Join Like
Number of connection
5.000 max Unlimited Unlimited
Where to create facebook.com facebook.com/pages/create.php
facebook.com/ browsegroups
Insights No No Yes
Custom URL Yes No Yes
Facebook page
Facebook applications
Facebook applications
Twitter
• Have a reason for people to follow you. • Be useful to others. • Listen and converse. • Picture says better than text only. • No hard selling. • Don’t spam.
Check your ID before you post
Photo, video, and audio sharing
Blog
www.awesometrics.com/category/blog/
renovit-multivitamin.com
Social Media Strategy
1. Understanding your customers
• What social media are they using? • How often they use it? • What’s their online behavior? • What are they talking on social media?