Embed Size (px)
Citation preview
ANDY WARHOL
andy warhol
Giant
DIGITAL MARKETING REVOLUTION
Managing Director
#WE ARE CONNECTED
DIGITAL MARKETING REVOLUTION
| samcgi.com
Today, thanks to mobile and other connected devices, digital is a persistent layer of our daily lives. All media are now digital and all experiences can be digital now, too.
SHAREABLE & ALWAYS UP TO DATE
DIGITAL MARKETING REVOLUTION
| samcgi.com
REAL BEHAVIOUR
DIGITAL MARKETING REVOLUTION
| samcgi.com
Which means that as long as we don’t design dead ends (e.g. watch our TV spot that drives to our website where you can get a link to our mobile app that interacts with our print ads), brand experiences never have to end.
80%viewers use smartphone/tablet while watching TV
32million
tweeted about TV
Nielsen 2012 TV & Twitter Relationship study
DIGITAL MARKETING REVOLUTION
| samcgi.com
CAMERA360
DIGITAL MARKETING REVOLUTION
| samcgi.com
Perhaps best of all, in digital communication can flow both ways, which has empowered a new breed of more active (and sometimes more demanding) consumers. Brands that have courted these consumers are already reaping the rewards.
For example, in five years Starbucks has elicited over 150,000 ideas which have generated millions of dollars in new product sales.
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 16
Perhaps best of all, in digital
communication can flow both ways,
which has empowered a new breed of
more active (and sometimes more
demanding) consumers. Brands that
have courted these consumers are
already reaping the rewards. For
example, in five years Starbucks has
elicited over 150,000 ideas which have
generated millions of dollars in new
product sales.
WHAT we can do in digital era is listening and responding to consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective.
HOW?
DIGITAL MARKETING REVOLUTION
| samcgi.com
UNDERSTAND1#
Customer-Centric
DIGITAL MARKETING REVOLUTION
| samcgi.com
UNDERSTAND1#
DIGITAL MARKETING REVOLUTION
| samcgi.com
EMOTION IS MOTIVATION IMAGE CENTRIC, make it visual
2#
Blusukan, naik gerobak, turun ke selokan, berbecek dengan banjir. penggemar music rock dll.Sangat kontras dengan jabatannya yang tinggi dan ini sangat melekat erat di otak rakyat.
"A picture is worth a thousand words"
DIGITAL MARKETING REVOLUTION
| samcgi.com
8x8 pixel Black&White
90’s Phenomenon
Tamagotchi
70millionsold worldwide
It becames real by behaving real. By demonstrating behavior that are real. Reality is augmented when it feels different, not when it looks different
3# REAL BEHAVIOUR
DIGITAL MARKETING REVOLUTION
| samcgi.com
SHAREABLE & ALWAYS UP TO DATE
case study
DIGITAL MARKETING REVOLUTION
| samcgi.com
DIGITAL MARKETING REVOLUTION
| samcgi.com
digital marketing campaign (dmc)
digital present maintenance (dpm)
product scope objective strategy tool kpi
Share of Audience
Maintenance Engagement
Integrated ActivationMedia PlacementAmbassadorEndorser
online reputation management (orm)
DevelopingImagery Integrated Activation
Media PlacementAmbassadorEndorser
Continues UpdateEditorial PlanStatus Plan
WebsiteFaceBook/ AppTwitterYouTube
WebsiteFaceBook TwitterYouTubeBlog
WebsiteFaceBook / AppTwitterYouTubeBlog
ABAAverages Brand Audience
Sentiment +,-
Participation
DIGITAL Platform
DIGITAL MARKETING REVOLUTION
| samcgi.com
Video Promo
Total Impression 236K
DIGITAL MARKETING REVOLUTION
| samcgi.com
Corporate Website
Sambut Samba Microsite
Social Media
Service Media
10K 15 MONTHS ( January 13 until March 14 )
Average Per Month
BEFORE
43K 3 MONTHS ( April until July 14 )
Average Per Month
BEFORE
DIGITAL MARKETING REVOLUTION
| samcgi.com
DIGITAL MARKETING REVOLUTION
| samcgi.com
Media Coverage
How Much Money You Will Spend?
DIGITAL MARKETING REVOLUTION
| samcgi.com
Video Winner
157 Videocost
FREE
How Much Money You Will Spend?
DIGITAL MARKETING REVOLUTION
| samcgi.com
DIGITAL MARKETING REVOLUTION
| samcgi.com
DIGITAL MARKETING REVOLUTION
| samcgi.com
Unique Visitor
Website Trafficwww.toyotaastra.co.id
57.869.616Total Website Traffic
DIGITAL MARKETING REVOLUTION
| samcgi.com
Total Customer Contact By Website & Email By Phone
Customer Contactwww.toyotaastra.co.id
DIGITAL MARKETING REVOLUTION
| samcgi.com
GIVE PEOPLE A REASON TO TALKSHAREABLE & ALWAYS UP TO DATE
DIGITAL MARKETING REVOLUTION
| samcgi.com
"A word is worth a thousand pictures" HIDUP BERSAMA by A. Samad Said
DIGITAL MARKETING REVOLUTION
| samcgi.com
Annisa & An-Nur Cerebral Palsy (lumpuh otak)
after all, INTERNET IS ABOUT HUMANITY
