Jack’s Labs2015

Social Media SnapshotIndonesia

INDONESIA OVERVIEW

74 MILLION (Now)141 MILLION (2020)MIDDLE CLASS (BCG)

MEDIAN AGE

28.9

POPULATION250 MILLION

(Fourth Largest Population)

Source : http://artasiapaci�c.com/Countries/Almanac?country=14https://www.techinasia.com/indonesia-web-mobile-data-start-2015/ Jack’s Labs

Growth in the number

of active mobile social accounts

+19%

Growth in the number

of active social media accounts

+16%

Source : https://www.techinasia.com/indonesia-web-mobile-data-start-2015/Jack’s Labs

INDONESIA’S SOCIAL MEDIA GROWTH since January 2014

Facebook

Whatsapp

Twitter

FacebookMessenger

Google+

14%

12%

11%

9%

9%

Skype

Pinterest

Line

Instagram

Linkedin 7%

7%

6%

6%

6%

Percentage of population that used the platform in the last month.

Source: https://www.techinasia.com/indonesia-web-mobile-data-start-2015/ Jack’s Labs

INDONESIA’S MOST POPULAR SOCIAL PLATFORMS

Percentage of population that used the platform in the last month

data source : GlobalWebIndexPh

illip

ines

Japa

n

Sout

h Ko

rea

% A

CTIV

E O

NLI

NE

USE

RS

Aust

ralia

Bra

zil

Sing

apor

e

Indi

a

USA U

K

HK

Chin

a

Indonesia

Source: http://socialnewsdaily.com/1009/how-di�erent-parts-of-the-world-use-social-networks-infographic/Jack’s Labs

INDONESIA RANKS #2 WORLDWIDEFOR SOCIAL MEDIA USAGE

more than the population ofSouth Korea

largest market for Facebook 4th

11,658,760 userslive in Jakarta alone

USERS

5% of totalFacebookusers

70MFacebook in Indonesia

Sources:http://socialmemos.com/sehstocial-media-statistics-for-indonesia/ Jack’s Labs

more than the population ofAustralia

largest market for Twitter4th

2.4% of the 10.6 Billiontweets worldwide posted byJakartan Twitter Users!

USERS

from total316 millionusers

29MTwitterin Indonesia

Sources:https://www.techinasia.com/indonesia-social-jakarta-infographic/ Jack’s Labs

USERS

from total400 million users

18MInstagramin Indonesia

more than the population ofHong Kong

2nd largest market in Asia

in Indonesia215% growth of active users

Sources:http://wi�mu.com/trend-pengguna-media-sosial-2015/http://lunariastudio.com/2015/03/28/ketahuilah-besar-pasar-media-sosial-anda/ Jack’s Labs

Australia Indonesia

Starbucks Coffee Australia

3,796 Followers

Coca Cola Australia

3,256 Followers

Telstra

85.7K Followers

Hoyts Cinema

1,043 Followers

Starbucks Coffee Indonesia

1.2M Followers

Coca Cola Indonesia

199K Followers

Telkomsel

762K Followers

Cinema XXI

7M Followers

Source : https://twitter.com Jack’s Labs

BRAND INTERACTION IS ON A WHOLE OTHER LEVEL

Average number of messaging apps/user = 4.2

0 5m 10m 15m 20m 25m 30m 35m

Line

Kakaotalk

BBM

MigMe

WeChat

ViberNU

MBE

R O

F IN

DO

NES

IAN

USE

RS

Jack’s Labs

MESSAGING APPS, THE NEW SOCIAL PLATFORM.CHAT, PLAY GAMES AND BUY THINGS... ALL IN THE SAME APP

Jack’s Labsis a development house with offices in Perth & Jakarta.

We create unique & useful apps for mobile devices.

Visit http://jackslabs.com or email hello@jackslabs.com