Social Media CampaignErica Myers
Overview
• Situation Analysis• Objectives• Strategy• Evaluation
Objectives
• Create awareness• Increase website traffic by 50% in
6 months• Develop relationships within the
18-24 demographic
Strategy
• Build the website• Invite readers• Discuss ideas & eopinions
Build
• Search engine optimization (Google)• RSS Feeds (Feedagg)• Social bookmarks (StumbleUpon)• Video content (Blip.tv)• Photo archives (Flickr)• Setup web analytics (Google)
Invite
• Social networks • Blogs (Wordpress)• Location sites
(TripIt)
Viral Video
• First-person POV• FF montage• Cheap spots in London
• Spitalfields market• Tate Modern• 33 Commercial Rd.• St. James Park• Trafalgar Square• Covent Garden
• 1 day, £10
Interactive Video
• 360° view• Users can switch upon click• Link to comment/email/share
Discuss
• Blog communities (Technorati)• Social networks (Twitter)• Lifestreams (Socialthing)• Wikis (Wetpaint)• Skinflint messageboard (pmpBB)
Offline
• Events (meetup.com)• Day trips• Pub crawls• Shopping
• Student groups on campus• Host a club night
Evaluation
• Measureable Outcomes• Monitor website traffic• Video plays• Search engine results
• Create awareness• Increase website
traffic• Develop relationships
with audience
Conclusion