PVHS/UCHealth NoCo
Digital marketing portfolio
Strategy
● Tie web, digital marketing, social and mobile together with comprehensive and cohesive content strategy.
Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland
Innovation
● Constantly search for new ways to tell stories, reach community, consumers and patients.
Source: http://pvhs.org/truebeamstx
Tracking and measurement
● Combine third-party and homegrown dashboards for extensive tracking, measurement and improvement.
Source: Marketing measurement dashboard
Digital display
● Evolution of conversion metrics, tactics, performance.
Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland
Search engine marketing
● Evolution of keyword strategy, conversion metrics, performance.
Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland
iOS/Android app
● Allow users to track their health, find a doctor, get healthy recipes and research health conditions.
Source: Colorado Health Medical Group app
Social media
● Focus on creating valuable content to expand reach, engagement and amplification of message.
Source: PVHS/UCHealth social media
Robo2K
● Tweeted two robotic surgeries to promote 2,000th robotic surgery.
● What's next?
Source: http://pvhs.org/Robo2k
Chat/social broadcast
● Hold chats/live streams. Move from Livestream and CoverItLive to Google+ Hangouts.
Source: http://pvhs.org/chat
Brand blog
● Post patient stories, news.
● Solicit and respond to user and customer feedback.
● Tie to SEO strategy.
Source: http://visionary.pvhs.org
Brand website
● Focus on growing new visitors, engagement and improving conversion rates.
Source: http://pvhs.org/
New brand website
● Combine 3 legacy sites serving diverse markets and organizations.
Source: http://pvhs.orghttp://www.uch.eduhttp://memorialhealthsystem.com