PR and Social Media
Veronica Morris
The Naked CEO- Rachel Happe
-Having a passive constituent base is no longer enough
-Expectation minus reality = satisfaction
-practice and experience
A World of Strangers- Tom Smith
- need to go back in time to realize how big this is (media) - Pre-media age to mass media age to Social media age networks have exploded in size. -we influence everything without trying
How it impacts PR• consumer is the distributor not the media spend• niche requires a new approach• build lifetime advocacy
Social PR checklist• listen> reach out • build a network • converse w/networks in their own space• think content and experience • reward
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