Tara Wilkinson-McClean

Tara Wilkinson Communications

www.twcglobal.net

Social Media for PR

Public Relations (PR)“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

-PRSA

Online Public Relations (PR)

Media Overview

New: Technological (audio, video, and text)

Social: Technological & Interactive

Old/Traditional Media◦ Television◦ Radio◦ Newspapers

New Media◦ Blogs*◦ Podcasts◦ YouTube

Social Media◦ Twitter◦ Facebook◦ Google+◦ Blogs*

Free basic packages Builds relationships Easily accessible Build customer profiles Drive traffic to website Boost sales Encourages customer ‘buy in’

Benefits of Social Media Marketing

Facebook Online publishing technology Provides user generated

information Accessible & user friendly Interactive conversation Connect and share with

people with similar interest

Of 286, 705 Barbadians, 188,000 have internet access & 114, 240 are facebook subscribers (65% penetration)

Facebook Sample

Twitter Sample Tweet what’s

happening now Instantly connect to

what's most important to you.

Follow your friends, experts, favorite celebrities, and breaking news.

Twitter

Google + Google+ aims to make

sharing on the web more like sharing in real life.

"Circles" enables users to organize contacts into groups for sharing

"Hangouts" are places used to facilitate group video chat (with a maximum of 10 people participating in a single Hangout at any point in time).

Google+ Sample

Linkedin 100 million+

members | Manage your professional identity. Build and engage with your professional network.

LinkedIn Sample

Online pin-board style sharing website Organise and share images/videos of

interest Create and share theme based collections

(events, interest, hobbies) Users can re-pin things of interest Allows sharing via facebook and twitter

Pinterest

Pinterest Sample

Photo sharing program Allows modification of photos (colour,

texture, Polaroid effect) Free platforms (Wordpress, Tumblr, Blogger)

Instagram

Published journal Displayed in reverse chronological order

with most recent posts first Sometimes interactive allowing visitors to

share comments Combines text, images, links to other blogs,

web pages etc.

Blogs

Blog Sample