PR and Social Media 

Veronica Morris

The Naked CEO- Rachel Happe    

-Having a passive constituent base is no longer enough 

-Expectation minus reality = satisfaction 

-practice and experience

A World of Strangers- Tom Smith 

- need to go back in time to realize how big this is (media) - Pre-media age to mass media age to Social media age networks have exploded in size. -we influence everything without trying

How it impacts PR• consumer is the distributor not the media spend• niche requires a new approach• build lifetime advocacy

Social PR checklist• listen> reach out   • build a network • converse w/networks in their own space• think content and experience • reward