No Business is Boring!How to Create Exciting Content for Unglamorous Industries
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SPROUT Content Co-Founders
Debbie Williams
Chief Content Officer
@debwilliams23
Dechay Watts
Chief Strategy Officer
@dechay
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Questions/Comments
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Live Brainstorming Exercise
Submit details of your industry, company and/or products &
services in the chat panel to be considered
for our live brainstorming exercise later in the webinar.
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What Do We Mean By Boring?
Traditionally “unglamorous” industries include:
B2BManufacturingInsuranceAccountingInformation TechnologyWarehousingRegulated Industries such as HealthcareAnd the list goes on…
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Bring Your Business Front Stage
It’s time open the
curtains and come
out from “behind
the scenes.”
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There is No B2C or B2B – It’s All P2P
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There is No B2C or B2B – It’s All P2P
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Ditch the “Tech-lish”
Business
speak
is not how real
people speak.
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Case Study: Oren International
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Case Study: Oren International
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Case Study: Oren International
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Be a Giver
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Be a Giver
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Create a list of industry acronyms & define them
Be a Giver
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• Offer “How-To” guides
• Use your blog• Don’t be afraid to give away your
knowledge
Be a Giver
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Break the Mold
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Break the Mold
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Bring Your Business Front Stage
It’s time for your
business’ encore
performance!
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Why Blog?
•Creates fresh content for search engines
•Increases opportunity to rank for keyword phrases
•Enhances your Google authorship
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Live Brainstorming Exercise
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Break News or “Newsjack”
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Content Tools
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www.hubspot.com/blog-topic-generator
Content Tools
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Questions/Comments
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Are you ready to be candid and honest in your business?
Learn more about becoming a P2P brand in our book Brands in Glass Houses.
www.sproutcontent.com [email protected]
Available at
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