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Even the most technical, regulated or typically “boring” industries can create content that inspires and excites audiences. In fact, these businesses have a unique opportunity to talk to their prospects and educate them in a way that few other companies in their space do. B2B, manufacturing and other traditionally unglamorous industries who are able to reveal their voice, personality, perspective and expertise in their content make stronger and lasting connections with their audiences. They are able to share their story with the world and in turn, drive leads and sales. In our latest webinar, SPROUT Content Co-founders Dechay Watts and Debbie Williams discussed how they inspire their clients and others in technical, "behind the scenes" industries to think about their content differently. You'll get tips from these content marketing authors on communicating person-to-person, how to come up with compelling ideas and creating content that won't put your audience to sleep. Our live brainstorming exercise and tips for creating content will help you break the mold of your conventional industry.
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No Business is Boring!How to Create Exciting Content for Unglamorous Industries
@sproutcontent#boringcontent
SPROUT Content Co-Founders
Debbie Williams
Chief Content Officer
@debwilliams23
Dechay Watts
Chief Strategy Officer
@dechay
@sproutcontent#boringcontent
Questions/Comments
@sproutcontent
#boringcontent
@sproutcontent#boringcontent
Live Brainstorming Exercise
Submit details of your industry, company and/or products &
services in the chat panel to be considered
for our live brainstorming exercise later in the webinar.
@sproutcontent#boringcontent
What Do We Mean By Boring?
Traditionally “unglamorous” industries include:
B2BManufacturingInsuranceAccountingInformation TechnologyWarehousingRegulated Industries such as HealthcareAnd the list goes on…
@sproutcontent#boringcontent
Bring Your Business Front Stage
It’s time open the
curtains and come
out from “behind
the scenes.”
@sproutcontent#boringcontent
There is No B2C or B2B – It’s All P2P
@sproutcontent#boringcontent
There is No B2C or B2B – It’s All P2P
@sproutcontent#boringcontent
Ditch the “Tech-lish”
Business
speak
is not how real
people speak.
@sproutcontent#boringcontent
Case Study: Oren International
@sproutcontent#boringcontent
Case Study: Oren International
@sproutcontent#boringcontent
Case Study: Oren International
@sproutcontent#boringcontent
Be a Giver
@sproutcontent#boringcontent
Be a Giver
@sproutcontent#boringcontent
Create a list of industry acronyms & define them
Be a Giver
@sproutcontent#boringcontent
• Offer “How-To” guides
• Use your blog• Don’t be afraid to give away your
knowledge
Be a Giver
@sproutcontent#boringcontent
Break the Mold
@sproutcontent#boringcontent
Break the Mold
@sproutcontent#boringcontent
Bring Your Business Front Stage
It’s time for your
business’ encore
performance!
@sproutcontent#boringcontent
Why Blog?
•Creates fresh content for search engines
•Increases opportunity to rank for keyword phrases
•Enhances your Google authorship
@sproutcontent#boringcontent
Live Brainstorming Exercise
@sproutcontent#boringcontent
Break News or “Newsjack”
@sproutcontent#boringcontent
Content Tools
@sproutcontent#boringcontent
www.hubspot.com/blog-topic-generator
Content Tools
@sproutcontent#boringcontent
Questions/Comments
@sproutcontent
#boringcontent
@sproutcontent#boringcontent
Are you ready to be candid and honest in your business?
Learn more about becoming a P2P brand in our book Brands in Glass Houses.
www.sproutcontent.com [email protected]
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