@mobiledonky | www.mobiledonky.com | [email protected]
MARKETING AUTOMATION FOR MOBILE
PUSHSHOVE
without the
@mobiledonky | www.mobiledonky.com | [email protected]
ENTERING OR EXITING THE RANGEOF A BEACON TRANSMITTER
Why not set up your automation to send a message or update your internal systems when a customer
Enters/leaves or is in range of your beacon for specific time
@mobiledonky | www.mobiledonky.com | [email protected]
CROSSING OF A GEO-FENCE
enters/leaves a geo-fence
@mobiledonky | www.mobiledonky.com | [email protected]
PLACING A BET
When they place a bet online or in the app
@mobiledonky | www.mobiledonky.com | [email protected]
IN-APP DEPOSIT
If they make a deposit online or in the app
@mobiledonky | www.mobiledonky.com | [email protected]
A NEW USER REGISTRATION
Why not send a welcome message?
Or update your CRM?
This can be automated easily upon any new registration online or in your app.
@mobiledonky | www.mobiledonky.com | [email protected]
A PERIOD OF INACTIVITY
Reignite your lapsed users by sending a tempting offer to get them back online playing before they forget about you and go elsewhere.
@mobiledonky | www.mobiledonky.com | [email protected]
A PERIOD OF RETENTION
Why not send a message to check in how the first week/month has gone?
Or do special annual anniversary offers
@mobiledonky | www.mobiledonky.com | [email protected]
A RECURRING TIME
Understanding your customers playing/betting behaviours means you might know that Dave Smith is always online between 6-7pm Monday – Thursday
You can pre-deploy messages to send to him during this time to keep him online longer or engage him in other sports/games you have available.
@mobiledonky | www.mobiledonky.com | [email protected]
HOW TO ACTION THIS INFORMATION
customer completes action
depending on the action you can eithersend a messageexecute a pre-deployed messageupdate your CRM/internal systems
@mobiledonky | www.mobiledonky.com | [email protected]
CUSTOMER REGISTERS
@mobiledonky | www.mobiledonky.com | [email protected]
CUSTOMER REACHES 1 WEEK
Hi Jason, you have a free £10 bet waiting for you! Fancy your chances for tomorrow’s 4:30pm horse race at Doncaster? Click here to place your bet.
Hi Jason, you have a free £10 bet waiting for you! Fancy your chances for tomorrow’s 4:30pm horse race at Doncaster? Click here to place your bet.
@mobiledonky | www.mobiledonky.com | [email protected]
CUSTOMER IS INACTIVE FOR 1 MONTH
@mobiledonky | www.mobiledonky.com | [email protected]
CUSTOMER ENTERS/EXITS A GEO-FENCEAT CHELTENHAM RACES
Hi Jason, we see you’re at the Cheltenham Festival. We hope you have a great day! Why not free-up your drinking time and place your bets now.
Hi Jason, we see you’re at the Cheltenham Festival. We hope you have a great day! Why not free-up your drinking time and place your bets now.
@mobiledonky | www.mobiledonky.com | [email protected]
CUSTOMER COMES WITHIN RANGE OFBEACON AT A BETTING SHOP
Hello, you’re near our Peckham High Street branch of BetDonky, fancy a flutter on the football? £5 free bet with this code: #Peck5k2xC
Hello, you’re near our Peckham High Street branch of BetDonky, fancy a flutter on the football? £5 free bet with this code: #Peck5k2xC
@mobiledonky | www.mobiledonky.com | [email protected]
CUSTOMER’S BIRTHDAY
@mobiledonky | www.mobiledonky.com | [email protected]
CUSTOMER WINS
Hi Jason, CONGRATULATIONS you’ve just won £42.14 on the Mega 5. Click here to view your account.
Hi Jason, CONGRATULATIONS you’ve just won £42.14 on the Mega 5. Click here to view your account.
@mobiledonky | www.mobiledonky.com | [email protected]
WHERE IT CAN ALL GO WRONG
@mobiledonky | www.mobiledonky.com | [email protected]
OVER-COMMUNICATIONTOO MANY MESSAGES IN TOO SHORT A TIME
@mobiledonky | www.mobiledonky.com | [email protected]
NO METHOD OF RESPONSEUSERS CANNOT COMMUNICATE WITH YOU VIA THE APP
@mobiledonky | www.mobiledonky.com | [email protected]
NO UNITY OF APP AND CRM VIA DATA EXCHANGE
@mobiledonky | www.mobiledonky.com | [email protected]
NO UNIFICATION OF COMMS CHANNELSFOR IN-APP EXPERIENCE
@mobiledonky | www.mobiledonky.com | [email protected]
NO UNIFICATION OF COMMS CHANNELSFOR IN-APP EXPERIENCE
@mobiledonky | www.mobiledonky.com | [email protected]
CONSTANTLYIMPROVE
@mobiledonky | www.mobiledonky.com | [email protected]
WHAT YOU NEED
GEO-FENCING TECHNOLOGY
BEACON PROVIDER FOR HARDWARE AND SOFTWARE
SECURE NETWORK TECHNOLOGY
TRACKING CAPABILITIES FOR LOCATION BASED SERVICES
AUTOMATION FOR MORE THAN MESSAGING
LINK EXISTING DATABASE/CRM WITH APP
RULES TO PREVENT USERS RECEIVING TOO MANY/NOT ENOUGH MESSAGES
DONKY HAS THE ANSWER
DONKY
HAS
THE
ANSWER
www.mobiledonky.com
@mobiledonky
+44 (0)3333 448 880