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Presentation by Lee Thompson, Creative Innovation Lead, Apptivation
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WINNOVATION STAYING AHEAD OF THE GAME
(apologies for the pun!)
Apptivation
MOBILE INNOVATION SPECIALIST
FULL-SERVICE CONSULTANCY
SPECIALISING IN BANKING, GAMING, HEALTHCARE, ENERGY
45Mobile experts
16mNumber of app downloads Our native mobile development capabilities
Apptivation
Discovery& Strategy
ExperienceDesign
AgileDevelopment
Quality Assurance
Launch &Marketing
Support &Enhancements
FACE-TO-FACE CO-LOCATION LONDON-BASED
Apptivation
JUST LAUNCHED THE HIGHEST-RATED, MOST-DOWNLOADED UK MOBILE BANKING APP FOR LLOYDS
CURRENTLY OCCUPY 6 OF THE TOP 20 FINANCE APPS ON THE ITUNES APP STORE
AVERAGE RATING OF
Designing and building what comes nextAPPTIVATION LABS
Apptivation
We directly bring inspiration and innovation to each one of our clients, and indirectly to each one of our future clients, ultimately driving downloads, engagement and retention.
Apptivation LabsApptivation
USER RESEARCH & INSIGHT
INNOVATIVE CONCEPTS
DESIGN & DEV CAPABILITY ON TAP
Apptivation Labs - Recent work
iBeacons - for an online/offline connectionImprovement in customer retention,Identification of brand evangelists/influencers for Camelot, plus a major retail chain
Wearables - cutting-edge technologyConsultation on improvements in business operations, customer contact, response times and support for a major retail bank
Streamlined On-boardingMassively simplifying the user journey for sign-up/account switching by developing new interfaces for customers, as well as apps
KYC Checks from mobileDevelopment of new tools and apps to allow customer verification via mobile, working with partners like Experian and GBGroup
Apptivation Labs - Recent work
Through innovation - validation to deploymentGAINING USERS
Apptivation
Apptivation Labs
BIGGEST DRIVERS IN APP DISCOVERY AND USER ACQUISITION:
WORD OF MOUTH
APP STORE REVIEWS
NUMBER OF DOWNLOADS
Apptivation Labs
BIGGEST DRIVERS FOR WORD-OF-MOUTH GROWTH:
SOMETHING NEW
SOMETHING SIMPLER
SOMETHING FUN
NEW, SIMPLE AND FUN - HOW TO GET THERE:
UNDERSTAND THE MARKET AND USERS
COME UP WITH THE NEW IDEAS
VALIDATE AND DEVELOP
Apptivation Labs
Testing ideas, reducing riskVALIDATION
Apptivation
SHOULD I TEST MY APP IDEA?
IS YOUR NEW APP IDEA
ANY GOOD?WHAT WILL YOUR
CUSTOMERS THINK?
WHAT KIND OF RETURN CAN YOU EXPECT?
WHAT IF THEY DON’T LIKE IT?
TEST EARLY
TEST WIDELYTEST CONTEXTUALLY
GET FEEDBACK QUICKLYREDUCE THE RISK
AND DO IT ON A BUDGET
Concept Design Mockup Develop& Test
Launch Measure & Improve
(& Hope!)
Apptivation
Concept Design Mockup
Test Pilot
Develop& Test
Launch Measure & Improve
Apptivation
Concept Design Mockup
Test Pilot
Develop& Test
Launch Measure & Improve
Early-stage testing and validation gives you insights into user behaviour, app engagement and goal tracking before spending time
and money developing.
Apptivation
Test PilotAllows users to give feedback on their device, with real-time results fed to your dashboard
Further enhanced with analytics data, heatmaps, user journey flows
Apptivation
Apptivation
Apptivation
For the first time you can
before development begins
Validate Design & Functionality
Across a wide user base
And measure your ROI
Apptivation
WE ARE ALREADY WORKING WITH:HIGH-STREET RETAILERSINTERNATIONAL PAYMENT PROCESSORSHEALTHCARE COMPANIESDEVICE MANUFACTURERSHIGH-STREET BANKSGAMING COMPANIESIDENTITY VERIFICATION & BIOMETRIC COMPANIESSOCIAL & BIG DATA ANALYSTS
THANK YOU
Level 10, 88 Wood Street, London, EC2V 7AJ
Jonathan BoakesBusiness Development Director
[email protected]+44 (0)7989 564993
Lee ThompsonCreative Innovation Lead
[email protected]+44 (0)7738 012750
