Agenda
• Mobile: Big Opportunities, Big Challenges
• Brief overview of Fiksu
• Mobile app marketing best practices
Multi-Billion Dollar App Economy….
$19BMobile apps and
advertising revenue in 2012(MARY MEEKER, DEC 2012)
182BApp downloads by 2015
$74BRevenue will be generated
by mobile apps in 2016(GARTNER, DEC 2012)
With Big Opportunity Comes Big Challenges
1.5MApps in the App Store
and Google Play
15KNew apps per week
200+Mobile ad networks
HIGH PERFORMANCE MOBILE APP MARKETING PLATFORM
Aggregation layer for the entire mobile ecosystem• Turnkey integration to all relevant sources of downloads
• Access worlds largest mobile media inventory• Intelligent algorithms optimize performance• Industry leader in app marketing attribution and analytics
Fiksu clients:• 100s of top tier app brands use the Fiksu platform• Cost-effectively obtain large volumes of loyal users• Get up to speed quickly; keep up with the fast moving mobile ecosystem
HIGH PERFORMANCE MOBILE APP MARKETING PLATFORM
The Fiksu Team:• 170 mobile app marketing professionals• Boston, Northampton, San Francisco• London, Helsinki, Seoul, Singapore
• Outstanding technology team• Selected by BBJ this month:• #1 best place to work in Massachusetts (mid-size companies)
Mobile App Marketing: Some Best Practices
• Set strategic app-oriented marketing goals
• Target engaged loyal users
• Use optimization to drive performance
• Choose a mobile marketing technology partner
Set Strategic GoalsNON STRATEGIC• Rank for rank’s sake
• Hit a specific overall rank• Hit a specific category rank• Stay ahead of your competition
• Generate a specific number of downloads
STRATEGIC• Tying mobile app objectives to
your primary business purpose• New revenue attributed to app• Customer engagements • Retention of existing customers
Target Loyal Users• Based on your key
performance indicators– Repeat usage– In-app purchases– Registrations– Sale of physical goods
• Average cost to acquire loyal user: $1.20 – $1.50*
*Fiksu Index: measures loyal user as someone who open an app 3x or more
Optimize on Downloads Optimize on loyal users-Up to 3x performance
Optimize Your Campaigns
• Inter-network optimization• Market your app across multiple channels!• Mobile Ad Networks• Large Mobile Publishers• RTB Exchanges• Social Networks
• Intra-network optimization • Optimize app store rank for more organic usersFiksu can improve performance up to 3X
Choose a proven mobile marketing technology partner
• Navigate unfamiliar channels
• Overcome mobile ad attribution challenges
• Utilize massive data trove of app actions (Fiksu records 80B marketing events every month!)
• Integrate reporting – single entry point into all data
Contact [email protected] @fiksu
Thank You!
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