Mobile App MarketingBest Practices

Micah AdlerFounder & CEO, Fiksu

Agenda

• Mobile: Big Opportunities, Big Challenges

• Brief overview of Fiksu

• Mobile app marketing best practices

Multi-Billion Dollar App Economy….

$19BMobile apps and

advertising revenue in 2012(MARY MEEKER, DEC 2012)

182BApp downloads by 2015

$74BRevenue will be generated

by mobile apps in 2016(GARTNER, DEC 2012)

With Big Opportunity Comes Big Challenges

1.5MApps in the App Store

and Google Play

15KNew apps per week

200+Mobile ad networks

HIGH PERFORMANCE MOBILE APP MARKETING PLATFORM

Aggregation layer for the entire mobile ecosystem• Turnkey integration to all relevant sources of downloads

• Access worlds largest mobile media inventory• Intelligent algorithms optimize performance• Industry leader in app marketing attribution and analytics

Fiksu clients:• 100s of top tier app brands use the Fiksu platform• Cost-effectively obtain large volumes of loyal users• Get up to speed quickly; keep up with the fast moving mobile ecosystem

HIGH PERFORMANCE MOBILE APP MARKETING PLATFORM

The Fiksu Team:• 170 mobile app marketing professionals• Boston, Northampton, San Francisco• London, Helsinki, Seoul, Singapore

• Outstanding technology team• Selected by BBJ this month:• #1 best place to work in Massachusetts (mid-size companies)

Mobile App Marketing: Some Best Practices

• Set strategic app-oriented marketing goals

• Target engaged loyal users

• Use optimization to drive performance

• Choose a mobile marketing technology partner

Set Strategic GoalsNON STRATEGIC• Rank for rank’s sake

• Hit a specific overall rank• Hit a specific category rank• Stay ahead of your competition

• Generate a specific number of downloads

STRATEGIC• Tying mobile app objectives to

your primary business purpose• New revenue attributed to app• Customer engagements • Retention of existing customers

Target Loyal Users• Based on your key

performance indicators– Repeat usage– In-app purchases– Registrations– Sale of physical goods

• Average cost to acquire loyal user: $1.20 – $1.50*

*Fiksu Index: measures loyal user as someone who open an app 3x or more

Optimize on Downloads Optimize on loyal users-Up to 3x performance

Optimize Your Campaigns

• Inter-network optimization• Market your app across multiple channels!• Mobile Ad Networks• Large Mobile Publishers• RTB Exchanges• Social Networks

• Intra-network optimization • Optimize app store rank for more organic usersFiksu can improve performance up to 3X

Choose a proven mobile marketing technology partner

• Navigate unfamiliar channels

• Overcome mobile ad attribution challenges

• Utilize massive data trove of app actions (Fiksu records 80B marketing events every month!)

• Integrate reporting – single entry point into all data

Contact Fiksusales@fiksu.com855.463.4578www.fiksu.com @fiksu

Thank You!

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