www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

Fiksu

José María García

www.sti-innsbruck.at

Fact sheet

• Fiksu = smart (in Finnish)

• Boston, MA based marketing technology company

• Offices in San Francisco and London

• Funded in Dec. 2008 as Fluent Mobile, Inc.

• CEO & founder: Micah Adler

• Acquired funding: $16.7M (venture round, series A, series B)

• Revenue: $4M

• Employees: 105

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Some clients

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Products

• Fiksu for Mobile Apps

• FreeMyApps

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Cohesive mobile app marketing ecosystem

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Fiksu Programmatic Mobile Demand Platform

• Technology foundation of Fiksu products

• Media integration layer

• Big data

• Attribution

• Optimization engine

• Development APIs

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Fiksu Display

• Run mobile user acquisition campaigns through ad networks

• Attribution– end-to-end tracking – Find sources driving more performance

• Access to virtually any ad network

• Single point access to manage ad campaigns

• Works with 3rd party tracking products

• All data & reports can be accessed via Fiksu data API

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Fiksu Social

• Facebook ads API integration

• Interest mining to identify highly valuable users

• Optimization technology to sustain large-scale campaigns

• Automated budget controls

• Also with Twitter, LinkedIn and Pinterest

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Fiksu Demand Side Platform

• Real-time bidding: Google-Ad-X, MoPub, Nexage, Smaato

• Single-point entry and unified reporting

• Serves right media to right person at right time and right price

• Optimization algorithms to identify targeting combinations

• Adjust bids and budget allocation

• Network agnostic

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Fiksu Incent

• Define best value per user

• Scale the user base

• Enhance conversion and user engagement

• Integrated with incentivized networks: Tapjoy, SponsorPay…

• Access to Fiksu’s FreeMyApps

• Real-time reporting

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Fiksu Attribution

• Tracking and analytics solutions

• Measures all key metrics: installs, clicks, ROI, retention…

• Tracks in-app activities for loyal user analysis

• Supports all mobile attribution methods

• Data export and API Access

• Real time interactive dashboard providing over 25 KPIs

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Fiksu Retargeting

• Maximizes user engagement

• Reactivate lapsed users

• Reach highly targeted user segments via all media sources

• Optimization to improve ROI

• Deep linking to specific actions

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FreeMyApps

• Get gift cards for free in exchange for trying free apps

• Available in Google Play

• Mobile Access for iOS

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Other services & available resources

• Managed solutions– Sustained acquisition– Benchmark– Chart optimizer– Custom solutions– Lifecycle engagement

• Fiksu services– Strategy and planning– Campaign execution– Opportunity analysis

• Blog

• eBooks, webinars

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Other services & available resources

• Fiksu Indexes– App Store Competitive Index

– Cost per Loyal User Index

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www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

Thanks for your attention

Questions?

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