MILLENNIALS Thoughts on Canned Fruits and TomatoesThoughts on Canned Fruits and Tomatoes

THEY ARE SHOPPING WITH A LIST

THINKS IT IS EASIER USING “SEASONED” TOMATOES FOR RECIPES

THEY ARE TAKING COOKING CLASSES

MILLENNIALS

WANT PRODUCTS WITH LESS THAN FIVEINGREDIENTS

THEY DO NOT BELIEVE CANNED FRUIT IS NUTRITIOUS

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Shopping listcanned peachescanned pearscanned tomatoesfruit bowlssalsa bowls

THEY LIKE CANNED TOMATOES

WANT NO SUGAR ADDED BUT NO ADDITIVES

SUSTAINABILITY IS NOT IMPORTANT AT THE GROCERY LEVEL

THEY ARE READING LABELS

CANNOT AFFORD TO DO THEIR SHOPPING AT HIGH END GROCERY STORES

Source: PCP Focus Group, Chicago, May 2015

Today's Lesson How to cook

with canned foods

NOT IMPORTANT