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Here's MSLGROUP's report from one of the most critical events of the year for communicators - Cannes Lions 2012 - and the top trends emerging from it, including the tension between data and creativity, the ever blurring lines between disciplines, how insight-filled big ideas matter more than ever and a debate on creativity from the PR perspective. It also features a compilation of the best quotes with 'Overheard At Cannes' and some of the best campaigns showcased at the event.
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