Video in Health Care Social MediaReed Smith & Lee Aase
WHY?(this is the audience participation part)
Video in Health Care Social Media | 18 June 2013 #MCCSM
http://blog.flurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs
Video in Health Care Social Media | 18 June 2013 #MCCSM
http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
Video in Health Care Social Media | 18 June 2013 #MCCSM
http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
Video in Health Care Social Media | 18 June 2013 #MCCSM
http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
81% VS 61%
Parents use video-sharing sites more than non-parents
Video in Health Care Social Media | 18 June 2013 #MCCSM
500 years of videos
are watched on every day
Video in Health Care Social Media | 18 June 2013 #MCCSM
Traffic from mobile devices tripled in 2011
3 hours of video is uploaded per minute to YouTube from mobile devices
YouTube is available on 350 million devices
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
Hold It
Direct It
Commission It
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHAT IS THE MOST IMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO?
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
DIY VS PRO
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN YOU NEED A VERY QUICK TURNAROUND
1
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN THE VIDEO HAS A SHORT SHELF LIFE
2
Video in Health Care Social Media | 18 June 2013 #MCCSM
INTERNAL COMMUNICATIONS
3
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN YOU HAVE TIME TO DEDICATE TO THE SHOOTING
AND EDITING
4
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN YOU HAVE A REASONABLE AMOUNT OF TIME TO PLAN/SHOOT/EDIT
1
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN YOUR VIDEO HAS A LONGER SHELF LIFE
2
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN YOU HAVE A COMPLEX SHOOT
3
Video in Health Care Social Media | 18 June 2013 #MCCSM
BUDGET
4
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
1
Pre-production (planning) is key to success - make sure that your GOALS are clearly defined and agreed
upon by everyone
Video in Health Care Social Media | 18 June 2013 #MCCSM
2
Schedule a sufficient amount of time to shoot and edit - don't try to cram too much into one day.
Video in Health Care Social Media | 18 June 2013 #MCCSM
3
Make sure that you monitor sound and distractions - pick a quiet place to shoot and use an external microphone
Video in Health Care Social Media | 18 June 2013 #MCCSM
4
Be sure that the subject is sufficiently lit - either using available lighting or bringing in your own lights.
Video in Health Care Social Media | 18 June 2013 #MCCSM
5
Make sure that you have enough batteries and media (tapes or cards) to last through the entire shoot
Video in Health Care Social Media | 18 June 2013 #MCCSM
6
Be sure that the format your camera is using is compatible with your editing software
Video in Health Care Social Media | 18 June 2013 #MCCSM
Video in Health Care Social Media | 18 June 2013 #MCCSM
7
VS
VS
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
1
Treat this like hiring an employee
Video in Health Care Social Media | 18 June 2013 #MCCSM
2
Pre-production (planning) is key to success - make sure that your GOALS are clearly defined and agreed
upon by everyone
Video in Health Care Social Media | 18 June 2013 #MCCSM
3
Schedule a sufficient amount of time to shoot and edit - don't try to cram too much into one day.
Video in Health Care Social Media | 18 June 2013 #MCCSM
4
Be sure that the timeline for the production is clearly defined and that deliverables are clearly defined
Video in Health Care Social Media | 18 June 2013 #MCCSM
5
Be open to suggestions and recommendations from the production company
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN IS GOOD ENOUGH,GOOD ENOUGH?
Video in Health Care Social Media | 18 June 2013 #MCCSM
USE A CDN
Video in Health Care Social Media | 18 June 2013 #MCCSM
Maximizing your CDN - Title, Description, Tags
Video in Health Care Social Media | 18 June 2013 #MCCSM
Increase value through reuse
Video in Health Care Social Media | 18 June 2013 #MCCSM
Set up analytics (available on the CDN) to track views, comments, etc
Video in Health Care Social Media | 18 June 2013 #MCCSM
Shoot for the "biggest" display
Video in Health Care Social Media | 18 June 2013 #MCCSM
10 TIPS - VIDEO INTERVIEWING
• Get Their Info
•Make Them Comfortable
•No Rockin’ Out
• Keep the Answers in Context
• Control Their Sightline
• Light Well
• Get Good Audio
• Turn Off All Phones
• Get It On-Site
• Shoot B-Roll at the Location
http://sparksight.com/who-we-are/video-blog/item/download/2
Video in Health Care Social Media | 18 June 2013 #MCCSM
VIDEO COMPOSITION
Video in Health Care Social Media | 18 June 2013 #MCCSM
Video in Health Care Social Media | 18 June 2013 #MCCSM
Video in Health Care Social Media | 18 June 2013 #MCCSM
WHEN TO DIYWHEN TO HIRE A PRO
TIPS IF YOU DIYTIPS IF YOU HIRE A PRO
ADVICETRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM
FAST DRAW
http://vimeo.com/sparksight
Video in Health Care Social Media | 18 June 2013 #MCCSM
ANIMATION
http://stdavids.com/CPR
Video in Health Care Social Media | 18 June 2013 #MCCSM
KINETIC TYPE
http://vimeo.com/sparksight
Video in Health Care Social Media | 18 June 2013 #MCCSM
TIME LAPSE
http://YouTube.com/StDavidsHealthCare
Video in Health Care Social Media | 18 June 2013 #MCCSM
EXPLAINER
http://www.youtube.com/user/epipheo
Video in Health Care Social Media | 18 June 2013 #MCCSM
CROWDSOURCING
Search YouTube: tedxaustin18
Video in Health Care Social Media | 18 June 2013 #MCCSM
Questions?
Video in Health Care Social Media | 18 June 2013 #MCCSM