MCCSM Video Tips

Video in Health Care Social MediaReed Smith & Lee Aase

WHY?(this is the audience participation part)

Video in Health Care Social Media | 18 June 2013 #MCCSM

http://blog.flurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs




http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx









81% VS 61%

Parents use video-sharing sites more than non-parents




500 years of videos

are watched on every day


Traffic from mobile devices tripled in 2011

3 hours of video is uploaded per minute to YouTube from mobile devices

YouTube is available on 350 million devices


WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS




ADVICETRENDS




ADVICETRENDS




ADVICETRENDS




ADVICETRENDS




ADVICETRENDS


Hold It

Direct It

Commission It


WHAT IS THE MOST IMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO?




ADVICETRENDS


DIY VS PRO


WHEN YOU NEED A VERY QUICK TURNAROUND

1


WHEN THE VIDEO HAS A SHORT SHELF LIFE

2


INTERNAL COMMUNICATIONS

3


WHEN YOU HAVE TIME TO DEDICATE TO THE SHOOTING

AND EDITING

4




ADVICETRENDS


WHEN YOU HAVE A REASONABLE AMOUNT OF TIME TO PLAN/SHOOT/EDIT

1


WHEN YOUR VIDEO HAS A LONGER SHELF LIFE

2


WHEN YOU HAVE A COMPLEX SHOOT

3


BUDGET

4




ADVICETRENDS


1

Pre-production (planning) is key to success - make sure that your GOALS are clearly defined and agreed

upon by everyone


2

Schedule a sufficient amount of time to shoot and edit - don't try to cram too much into one day.


3

Make sure that you monitor sound and distractions - pick a quiet place to shoot and use an external microphone


4

Be sure that the subject is sufficiently lit - either using available lighting or bringing in your own lights.


5

Make sure that you have enough batteries and media (tapes or cards) to last through the entire shoot


6

Be sure that the format your camera is using is compatible with your editing software



7

VS

VS




ADVICETRENDS


1

Treat this like hiring an employee


2

Pre-production (planning) is key to success - make sure that your GOALS are clearly defined and agreed

upon by everyone


3

Schedule a sufficient amount of time to shoot and edit - don't try to cram too much into one day.


4

Be sure that the timeline for the production is clearly defined and that deliverables are clearly defined


5

Be open to suggestions and recommendations from the production company




ADVICETRENDS


WHEN IS GOOD ENOUGH,GOOD ENOUGH?


USE A CDN


Maximizing your CDN - Title, Description, Tags


Increase value through reuse


Set up analytics (available on the CDN) to track views, comments, etc


Shoot for the "biggest" display


10 TIPS - VIDEO INTERVIEWING

• Get Their Info

•Make Them Comfortable

•No Rockin’ Out

• Keep the Answers in Context

• Control Their Sightline

• Light Well

• Get Good Audio

• Turn Off All Phones

• Get It On-Site

• Shoot B-Roll at the Location

http://sparksight.com/who-we-are/video-blog/item/download/2




VIDEO COMPOSITION






ADVICETRENDS


FAST DRAW

http://vimeo.com/sparksight




ANIMATION

http://stdavids.com/CPR




KINETIC TYPE





TIME LAPSE

http://YouTube.com/StDavidsHealthCare




EXPLAINER

http://www.youtube.com/user/epipheo




CROWDSOURCING

Search YouTube: tedxaustin18


Questions?


Education

MCCSM Video Tips