presented by
presents
YouTubeGaining Insight from Analytics
Kathy HokunsonJanuary 5, 2012
YouTube Playbook
Download it here: http://bit.ly/uY74KF
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YouTube Analytics
The new analytics will help you better understand . . .
• Your content• Your audience• Your programming
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According to
YouTube Analytics
STRATEGY??
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But what is your
YouTube Analytics
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Getting started:
• Macro to Micro• Compare Metrics• New videos and Older videos
Where To Find Analytics
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Today’s BOLT BUZZ WORD
FLUENCY
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What’s Being Reported
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• Views Reports– Views– Demographics– Playback Locations– Traffic Sources– Audience Retention
• Engagement Reports– Subscribers– Likes and Dislikes– Favorites– Comments– Sharing
Audience Retention Rates
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Audience Retention Rates
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Community Engagement
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Tagging & Optimizing Content
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Tagging & Optimizing Content
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So what???
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Questions?
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Register at site-seeker.com
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