Chicago Booth Entrepreneurial Roundtable Downtown Social Media for Accelerated Customer
and Business Development
by Elly Deutch
January 13, 2014
INSTAGRAM OVERVIEW - Social photo sharing app for iOS and
Android with cool filters
- Launched as a geo-location app by Kevin Systrom and Mike Krieger in October 2010 called Burbn
- Allows you to instantly share your photos/videos to Facebook, Twitter, Flickr, Tumblr Foursquare and email
- Currently has 150 million active users
- Photos generate 1,000 comments per second
- Video sharing launched June 2013
BEST PRACTICES
- Photos and videos are the most sharable content on the web, so make them flashy, creative and authentic
- Have a theme or strategy with your photos
- Be sure to have someone with an artistic eye create your photos
- Use borders, filters, tilt shifts and lux to enhance your photo
MAX OUT YOUR PROFILE
- Fill out your bio information with short, creative verbiage
- Include a URL to your website (this is the only place that URLs work on Instagram!)
- Add a profile photo, like your logo
- Search suggested users for who to follow
POST CREATIVE CONTENT
- Tell your story in a unique way
- Share behind the scenes action
- Become “Explore-worthy”
- Use UGC to your benefit
- ALWAYS brand your photos with your logo or tagline
THE GOLDEN TICKET
USE HASHTAGS
- Hashtags are essential to growing your fan base and connecting with consumers on Instagram
- Over 80% of Instagram posts by top brands include at least one hashtag
- Be specific, relevant and observant
- Use popular hashtags related to your brand, like: #Love, #TBT, #InstaMeet™, and #Chicago
ENGAGE AND DELIGHT
- Host giveaways, contests or promotions
- Respond to comments and inquiries
from your followers
- Search the “Explore” tab for ways to engage in popular conversations and photos
- Be proactive and engage with your fans by liking or commenting on their photos/videos
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