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© Connector 2017 INSTAGRAM MASTERCLASS + CONTENT MARKETING

Instagram Masterclass + Content Marketing

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©Connector 2017

I N ST AG RAM M AST E RC LASS + C ON T E N T M ARK E T I N G

©Connector 2017

We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to

design digital products, engage influencers and produce

‘real world’ experiences.Some of these ideas build brand,

grow market share and increase revenue for our clients

while others become business drivers within our own

eco-system.

HELLO! J

©Connector 2017

SERVICES

PRODUCT DEVELOPMENT

We design innovative digital platforms, products and services for legacy brands

and startups that want to differentiate and connect with customers in a fast changing

world.

DIGITAL MARKETING

We are highly experienced digital specialists with an approach that marries

insight driven brand strategy and innovative creative communication to

deliver growth against each brief.

HUMAN NETWORKS

We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

INFLUENCER & SOCIAL ADS

We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

RESEARCH & STRATEGY

Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.

©Connector 2017

TEAM

©Connector 2017

CLIENTS

©Connector 2017

Greg Fry is an International Social Media trainer delivering

regular training and workshops on LinkedIn, Facebook,

Twitter, Instagram, Snapchat, Digital Video, Social

Advertising and Social Business Strategy.

Greg has worked with top companies including: Bord Bia,

Enterprise Ireland, Ulster Bank, Microsoft, Virgin Media,

Symantec and Coca-Cola Hellenic. And he hopes this is the

year he will work with you!

GREG FRY

©Connector 2017

WHAT IS CONTENT MARKETING?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and

consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”

- Content Marking Institute

Examples of Content Marketing• Infographics

• Short Videos

• Podcast

• Case studies

• eBooks

• Link roundups

• Visualcontent

• Guides/Howto posts

• Product reviews

• Interviews

©Connector 2017

5 QUESTIONS IN 5 MINUTES

Before you begin writing your content, ask yourself these 5 questions.

Doing this will help you achieve a clearly defined purpose and goal for your

content.

1. What are your business objectives?

2. Who is your audience?

3. Where are they hanging out?

4. What content would they find valuable?

5. What budget can you allocate for content creation and distribution?

©Connector 2017

GET GREAT CONTENT IDEAS

Feedly.com Buzzsumo.com

©Connector 2017

EDITORIAL CALENDAR

©Connector 2017

WRITING TIPS

• Create a headline that grabs your readers attention.

• Use bullet points & numbering to make your posts easy to follow.

• Use images to make your post stand out.

• Write a great first paragraph. It should hold the reader’s attention, explain what the post is about and describe

the what value the post offers the reader.

• Research your posts carefully and proof read carefully.

• Invite comments and encourage readers to get involved.

• Use your blog to demonstrate your expertise and listen to your readers and clients needs. If a customer emails

you with an interesting question or even leaves a question on your blog. Ask yourself would this make a valuable

blog post for my readers.

©Connector 2017

WHAT IS INSTAGRAM?

• A photos and short video social network that is managed on your smartphone.

• Instagram has better engagement rates than Facebook and Twitter. Also one of the fastest growing networks

with over 400 million active users.

• Give your images a cool look and feel with Instagram filters.

• Create and share videos that are 60 seconds or less in length.

• Great for engaging with a young audience.

• Check out Layout and Hyperlapse.

• Boost your visibility with Instagram ads.

• Covert your account to a Instagram business page.

©Connector 2017

PIMP YOUR PROFILE

Name

• Tell me what you do

• Tagline or Emoji?

• Visible in search & follow lists

Username

• Shorter the better

• Memorable

• Say it, spell it

• Same as Twitter and Website

Hashtag

• Unique

• Add to ‘name or bio’

• Memorable & short

Bio

• Key points of your business

• Contact information

• Emoji - adds feeling

• Call to action for the URL

©Connector 2017

PIMP YOUR PROFILE

URL

• Tell them what it’s for

• A download link

• The destination needs to be mobile

responsive

• Always changing – new events,

blogposts, etc.

©Connector 2017

TURN ON YOUR NOTIFICATIONS

©Connector 2017

WHAT’S NEW WITH INSTAGRAM?

Instagram has recently undergone some changes and have added multiple new features to the platform.

• Instagram Business Pages

• Instagram Stories

• Instagram Live

• Disappearing Direct Messages

• Instagram Ads via Facebook

©Connector 2017

INSTAGRAM VIDEO

Instagram allows you to create and share video up to 60 seconds in length

©Connector 2017

INSTAGRAM STORIES

Instagram Stories is essentially Instagram’s version of Snapchat. Quick 10 second videos that disappear after 24

hours.

©Connector 2017

INSTAGRAM ‘LIVE’

Stream “Live” from your Instagram Account. When you stop your video is gone forever.

©Connector 2017

INSTAGRAM DIRECT

Create chat groups and proactively engage in conversations

©Connector 2017

INSTAGRAM COUPON

http://bit.ly/instagramcoupons

©Connector 2017

INSTAGRAM ADS

1. You need to have a Facebook ad account to run ads on Instagram. (This allows you to access the same incredible granular targeting for Instagram ads that you can for Facebook ads.)

2. Instagram ads can be placed through Facebook Power Editor and the Instagram ads API.

3. Instagram ads can be placed in one of three formats: IMAGE, VIDEO or CAROUSEL (users swipe to see additional images.)

4. Just like Facebook ads, Instagram ads will be clearly labeled as 'Sponsored' in the stream.

5. All ads will have a call-to-action (CTA) button below the image/video.

©Connector 2017

INSTAGRAM ADS

Instagram Ads allow you place a call to action button to your Image or Video update.

©Connector 2017

EXPERIMENT WITH INSTAGRAM ADS

©Connector 2017

INSTAGRAM’S EXTRA APPS

Instagram Layout – use Layout to create

collages and show pictures side by side.

Hyperlapse - create amazing time lapse

videos with Hyperlapse, using Instagram's in-

house stabilisation.

Boomerang - create captivating mini videos

that loop back and forth.

©Connector 2017

INSTAGRAM TOOLS

Schedule Instagram posts with Hootsuite or Latergram.me

Use Iconosquare.com for analytics. ($2.40 monthly). You can also run competitions using Iconosquare.

For business pages, Instagram now offers in-app analytics.

©Connector 2017

PHOTOGRAPHY TIPS

• Whenever possible, use natural light which always photographs better than artificial light.

• To achieve better composition and balance turn on your smartphone camera’s grid option.

• Use third party app editors rather than the limited built in phone editor.

• For a more natural look tune your brightness, contrast and saturation rather than using a filter.

• Ditch the zoom and crop your images after.

©Connector 2017

PHOTOGRAPHY APPS

6 Apps

• Canva

• Adobe Spark

• Ripl

• WordSwag

• Snapseed

• Prisma

©Connector 2017

PHOTOGRAPHY APPS

SNAPSEED

• Brilliant free photo editing app

• More options than an iPhone’s built in editing software

• Tune image to change brightness, contrast, saturation, shadows and highlights

• The unique Selective tool gives users the choice to change brightness, contrast and saturation in specific areas

• Use the Transform tool to change the perspective of the picture

©Connector 2017

PHOTOGRAPHY APPS

CANVA

• Simple graphic design software – easy to use

• Has a huge range of templates, fonts and images

• Create logos, graphics, slideshows and edit photos

• Add text to images

• Great for creating imagery for social media and competitions

• Also works online – no download required

©Connector 2017

PHOTOGRAPHY APPS

ADOBE SPARK

• Create videos, images and stories in minutes

• Three free apps – Adobe Spark Page, Adobe Spark Post and Adobe Spark Video

•• Includes narrated tutorials

• Add text to images

• Video voiceover feature

• Add text to images

• Brilliant for small businesses and beginners

©Connector 2017

BREAK OUT – WHAT’S YOUR INSTAGRAM BEST TIP?

READY STEADY SHOOT

• Create a photo with text with your Instagram tip.

• Post your masterpiece to Instagram using the #connectoropenday hashtag.

• Whose photo will be the best?

©Connector 2017

VIDEO APPS

QUIK

• Video editing app by GoPro

• Customize your story with text, filters and music

• Analyzes your footage to find great moments and syncs everything to the beat of the music

• Quik detects faces and colors to frame each photo perfectly

• Save videos to your camera roll in HD 1080p or 720p

©Connector 2017

INSTAGRAM TAKEAWAYS

Use the same username as Twitter.

Use multiplehashtags per post.

Use Hootsuite or Latergram to plan and schedule posts.

Add text and branding to your images.

Create chat groups via Instagram Direct.

Encourage User Generated Content with picture competitions.

Experiment with Instagram ads.

Show your personality and be fun. Showcase your products and staff in your posts.

Use 15-30 second videos and always include a call to action.

Be real and develop exclusive content through Live Video and Instagram Stories.

Follow and engage with other accounts, don’t forget to network.

©Connector 2017

HOW CAN WE HELP?

EXPERIENTIAL STRATEGY

SOCIAL MEDIA

DIGITAL LISTENING

©Connector 2017

CONTACT

[email protected]+ 353 1 906 0006Twitter: @connector18 Eustace Street,Temple Bar,Dublin 2