You’ve crossed the most difficult threshold —
you’ve recognised that your organisation has a
skills challenge. Now embracing change is the biggest challenge any organisation has. Digital Chameleon is a learning
and development solutions provider that works with
organisations to make the journey to digital transformation.
By offering a blended approach that includes
e-learning, workshops and assessments, Digital
Chameleon gives you the clarity and accountability
you need when making the transformation to
digital literacy.
THE FIRST STEP
DON’T HAVE DIGITAL EXPERIENCE PRIOR TO CURRENT EMPLOYMENT (DIQI*)70%
OF MARKETING MANAGERS REPORT SIGNIFICANT DIFFICULTY RECRUITING ADEQUATE DIGITAL TALENT (MCKINSEY, 2012)
43%
Productivity issues Digital has changed status quo &
reduced relative productivity
CompetitivenessDigital has created new
competitors
Recruitment issuesImpossible to “hire away”
the challenge ...
THE BIG ISSUES
1
You’ve crossed the most difficult
threshold— you’ve recognised that your organisation has a
skills challenge. Now it is time to bridge that gap,
transform the organisation and
make digital marketing an essential
asset—and not a competitive
disadvantage.
BUSINESS OBJECTIVES
2
INCREASE REVENUES: use digital to open up new revenue streams. Expand and leverage digital channels to
deliver and take payment for products and services from expanded audiences.
INCREASE MARGINS: Through superior allocation
of marketing resources
MAINSTREAM DIGITAL TO:
BUSINESS OBJECTIVES
2
You’ve identified the specific outcomes you
want to achieve by mainlining digital marketing literacy
into the organisation. More revenue
generated from better use of digital
channels? Check!
Reducing cost by making better, more informed decisions
around digital channels?
Check!
INCREASE REVENUES: use digital to open up new revenue streams. Expand and leverage digital channels to
deliver and take payment for products and services from expanded audiences.
INCREASE MARGINS: Through superior allocation
of marketing resources
REDUCE COSTSReduce reliance on external partners for •basic digital marketing services, •reduce recruitment costs, through more informed spending decisions
MAINSTREAM DIGITAL TO:
ASSESSMENT
3
The Digital Skills Assessment tells you just how skilled your team is in the key disciplines of digital marketing, from
online advertising to social media marketing to content marketing to data & analytics. You can now make informed decisions about developing digital skills for individual staff members, according to
present and future business requirements.
LNA - ATTITUDINAL PROFILE OF LEARNERS IN ORGANISATION
WOULD FIND A DIGITAL MARKETING LEARNING
PROGRAM DESIRABLE (DIQI*)
DETERMINE RELEVANCY OF 4 PILLARS
WHERE DO I SIT?
72% Less than comfortable with their digital skills (DIQI*)
92%
Skills checklist- DSA (skills based assessment)
uninformed partial general advanced
Recommendations based on current and future assignments
E-LEARNING
4
You know how deeply and how often your team is
engaging with the basics of digital marketing.
Regular reporting from Digital Chameleon gives you a helicopter view of how rapidly your entire
team is progressing to full digital marketing
literacy. You’re also pro-viding your staff with a rich interactive learning experience that is self-
paced and doesn’t disrupt regular business activity.
45minutes
AVERAGE DURATION
SELF-PACED Reduce travel costs
REGULAR PROGRESS
REPORTS
* encourage engagement, * provide transparency * manage completion
MODULE CONTENT
PEER-TO-PEER SUPPORT
REWARDS
EARBUDS
video, audio, interactive,
includes resources (links and documents),
glossary
Encourage engagement
ADVANTAGES
to facilitate!
first to complete!
WORKSHOPS
5
Building on the basics they’ve picked up
through the online coursework, your
team is now putting theory into practice. Workshopping real
world business challenges provides the team with skills,
context and confidence to put their new digital marketing
mojo to work on the job.
PREFER ‘DOING’ AS AN ELEMENT OF THEIR LEARNING PROGRAM (DIQI*)
87%
Best of the best sharing workshop outcomes
LEARN BY DOING
IDENTIFY CHAMPIONSWho’s stepping
up in the program
POST-ASSESSMENT
6
Post-program assessment provides you
with ultimate accountability. You now
have organisational proof of transformation, with final assessment scores
that represent the journey of every team member in
the program. You also see the ‘lift’ the program has delivered for not only the entire team, but for each
team member, bench-marked against the pre-
program Digital Skills Assessment.
AVERAGE LIFT IN ASSESSMENT SCORES
100%
AVE. TIME SPENT ON PROGRAM
AVERAGE WORKSHOP
AVE. TIME SPENT PER MODULE
12hours
60minutes
6½ hours
RECOGNITION OF ACHIEVEMENT
Average doubling OF SKILLS LEVELS CONTINUOUS LEARNING
7
You’re building on your investment. Incorporating
online coursework into induc-tion programs for new hires keeps digital marketing skills
levels high, establishing a higher threshold for future
digital marketing skill levels. In addition, a ‘best of the best’
program audit is used to create a virtual online
resource centre for both exist-ing and future team members
to ensure the learning will continue beyond the calendar
dates of the program.
Social learning
Central resource for ongoing
micro-learning
(GLOSSARIES, CASE STUDIES, DOX, VIDEO, ETC)
OF NEW STARTERS HAVE NO PRIOR DIGITAL EXPERIENCE (DIQI*)
70%
Average Rapid Induction Investment
as a % of salary:
1%
Rapid intake of new staff
“WELCOME ABOARD!”
Average cost of recruiting a digitally
skilled candidate as a % of salary:
12%
T H E S E V E N S T A G E S O F
DIGITAL TRANSFORMATIONUPDATED FOR 2013 BY DIGITAL CHAMELEON
THE FIRST STEP1
BUSINESS OBJECTIVES2
ASSESSMENT3
E-LEARNING 4
WORKSHOPS 5
POST-ASSESSMENT 6
CONTINUOUS LEARNING 7
www.digitalchameleon.netPh + 61 2 9997 [email protected]
*Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon
Recommended
