Text of Msmk605 seven stages of consumer logistics
7 Stages of Consumer Logistics Master of Science, Marketing Bellevue University 6 Weeks x 12 Courses= Program Overview Link
DR. JULIA CRONIN-GILMORE 7 Stages of Consumer Logistics
Coupons, advertising, shopping circulars, brands, Lists (getting products and stores on list) Planning (route to travel), point of departure, bundling of stops, hours of operation, perception of how busy the store will be, needs of products, looking at in- store catalog, and perceptions of store. Stage 1: Preparation
Outside environment, parking lot, safety (patrol or other), signage, lighting, clientele, crowded, and weather. Stage 2: Arriving at the Store
Enter the Store Stage 3 What will you notice first?
Stage 4: Moving through the Store
Layout of Products, changes in product locations, signage for sections, lighting, music,
Store personnel, assistance/help mechanisms,
Product selection, carts, aisles, promotions or POP
Price evaluations, brand evaluation, who shopping with them, size of store, handicaps, reading labels, and traffic in store.
Stage 5: Checkout
Amount of time in line, Number of people in lane, choosing best line, size of aisles, self-checkout, payment methods, loading on belt, monitoring prices, price checks/accuracy, redeeming coupons, bagging, scanning prices, and security
Stage 6: Going Home and Storage
Disposal of Items/Difficulty Ease of Exiting Parking Lot Getting out to the Car Placing Products in the Car Where do I put the Items at Home? Pantry Loading
Stage 7: Inventory Replenishment
Need to start the Process over again and satisfaction or dissatisfaction with product, brand, and store.
Blackwell, R., Miniard, P., & Engel, J. (2006). Consumer Behavior. 10th (ed.). Mason: Cengage Learning Hoyer, W., MacInnis, D., & Pieters, R. (2013) Consumer Behavior. 6th (ed.). Mason: Cengage Learning References
