You’ve crossed the most difficult threshold —

you’ve recognised that your organisation has a

skills challenge. Now embracing change is the biggest challenge any organisation has. Digital Chameleon is a learning

and development solutions provider that works with

organisations to make the journey to digital transformation.

By offering a blended approach that includes

e-learning, workshops and assessments, Digital

Chameleon gives you the clarity and accountability

you need when making the transformation to

digital literacy.

THE FIRST STEP

DON’T HAVE DIGITAL EXPERIENCE PRIOR TO CURRENT EMPLOYMENT (DIQI*)70%

OF MARKETING MANAGERS REPORT SIGNIFICANT DIFFICULTY RECRUITING ADEQUATE DIGITAL TALENT (MCKINSEY, 2012)

43%

Productivity issues Digital has changed status quo &

reduced relative productivity

CompetitivenessDigital has created new

competitors

Recruitment issuesImpossible to “hire away”

the challenge ...

THE BIG ISSUES

1

You’ve crossed the most difficult

threshold— you’ve recognised that your organisation has a

skills challenge. Now it is time to bridge that gap,

transform the organisation and

make digital marketing an essential

asset—and not a competitive

disadvantage.

BUSINESS OBJECTIVES

2

INCREASE REVENUES: use digital to open up new revenue streams. Expand and leverage digital channels to

deliver and take payment for products and services from expanded audiences.

INCREASE MARGINS: Through superior allocation

of marketing resources

MAINSTREAM DIGITAL TO:

BUSINESS OBJECTIVES

2

You’ve identified the specific outcomes you

want to achieve by mainlining digital marketing literacy

into the organisation. More revenue

generated from better use of digital

channels? Check!

Reducing cost by making better, more informed decisions

around digital channels?

Check!

INCREASE REVENUES: use digital to open up new revenue streams. Expand and leverage digital channels to

deliver and take payment for products and services from expanded audiences.

INCREASE MARGINS: Through superior allocation

of marketing resources

REDUCE COSTSReduce reliance on external partners for •basic digital marketing services, •reduce recruitment costs, through more informed spending decisions

MAINSTREAM DIGITAL TO:

ASSESSMENT

3

The Digital Skills Assessment tells you just how skilled your team is in the key disciplines of digital marketing, from

online advertising to social media marketing to content marketing to data & analytics. You can now make informed decisions about developing digital skills for individual staff members, according to

present and future business requirements.

LNA - ATTITUDINAL PROFILE OF LEARNERS IN ORGANISATION

WOULD FIND A DIGITAL MARKETING LEARNING

PROGRAM DESIRABLE (DIQI*)

DETERMINE RELEVANCY OF 4 PILLARS

WHERE DO I SIT?

72% Less than comfortable with their digital skills (DIQI*)

92%

Skills checklist- DSA (skills based assessment)

uninformed partial general advanced

Recommendations based on current and future assignments

E-LEARNING

4

You know how deeply and how often your team is

engaging with the basics of digital marketing.

Regular reporting from Digital Chameleon gives you a helicopter view of how rapidly your entire

team is progressing to full digital marketing

literacy. You’re also pro-viding your staff with a rich interactive learning experience that is self-

paced and doesn’t disrupt regular business activity.

45minutes

AVERAGE DURATION

SELF-PACED Reduce travel costs

REGULAR PROGRESS

REPORTS

* encourage engagement, * provide transparency * manage completion

MODULE CONTENT

PEER-TO-PEER SUPPORT

REWARDS

EARBUDS

video, audio, interactive,

includes resources (links and documents),

glossary

Encourage engagement

ADVANTAGES

to facilitate!

first to complete!

WORKSHOPS

5

Building on the basics they’ve picked up

through the online coursework, your

team is now putting theory into practice. Workshopping real

world business challenges provides the team with skills,

context and confidence to put their new digital marketing

mojo to work on the job.

PREFER ‘DOING’ AS AN ELEMENT OF THEIR LEARNING PROGRAM (DIQI*)

87%

Best of the best sharing workshop outcomes

LEARN BY DOING

IDENTIFY CHAMPIONSWho’s stepping

up in the program

POST-ASSESSMENT

6

Post-program assessment provides you

with ultimate accountability. You now

have organisational proof of transformation, with final assessment scores

that represent the journey of every team member in

the program. You also see the ‘lift’ the program has delivered for not only the entire team, but for each

team member, bench-marked against the pre-

program Digital Skills Assessment.

AVERAGE LIFT IN ASSESSMENT SCORES

100%

AVE. TIME SPENT ON PROGRAM

AVERAGE WORKSHOP

AVE. TIME SPENT PER MODULE

12hours

60minutes

6½ hours

RECOGNITION OF ACHIEVEMENT

Average doubling OF SKILLS LEVELS CONTINUOUS LEARNING

7

You’re building on your investment. Incorporating

online coursework into induc-tion programs for new hires keeps digital marketing skills

levels high, establishing a higher threshold for future

digital marketing skill levels. In addition, a ‘best of the best’

program audit is used to create a virtual online

resource centre for both exist-ing and future team members

to ensure the learning will continue beyond the calendar

dates of the program.

Social learning

Central resource for ongoing

micro-learning

(GLOSSARIES, CASE STUDIES, DOX, VIDEO, ETC)

OF NEW STARTERS HAVE NO PRIOR DIGITAL EXPERIENCE (DIQI*)

70%

Average Rapid Induction Investment

as a % of salary:

1%

Rapid intake of new staff

“WELCOME ABOARD!”

Average cost of recruiting a digitally

skilled candidate as a % of salary:

12%

T H E S E V E N S T A G E S O F

DIGITAL TRANSFORMATIONUPDATED FOR 2013 BY DIGITAL CHAMELEON

THE FIRST STEP1

BUSINESS OBJECTIVES2

ASSESSMENT3

E-LEARNING 4

WORKSHOPS 5

POST-ASSESSMENT 6

CONTINUOUS LEARNING 7

www.digitalchameleon.netPh + 61 2 9997 4417info@digitalchameleon.net

*Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon