Click here to load reader

Infographic - The Seven Stages of Digital Transformation

  • View
    298

  • Download
    0

Embed Size (px)

Text of Infographic - The Seven Stages of Digital Transformation

  • Youve crossed the most difficult threshold

    youve recognised that your organisation has a

    skills challenge. Now embracing change is the biggest challenge any organisation has. Digital Chameleon is a learning

    and development solutions provider that works with

    organisations to make the journey to digital transformation.

    By offering a blended approach that includes

    e-learning, workshops and assessments, Digital

    Chameleon gives you the clarity and accountability

    you need when making the transformation to

    digital literacy.

    THE FIRST STEP

    DONT HAVE DIGITAL EXPERIENCE PRIOR TO CURRENT EMPLOYMENT (DIQI*)70%

    OF MARKETING MANAGERS REPORT SIGNIFICANT DIFFICULTY RECRUITING ADEQUATE DIGITAL TALENT (MCKINSEY, 2012)

    43%

    Productivity issues Digital has changed status quo &

    reduced relative productivity

    CompetitivenessDigital has created new

    competitors

    Recruitment issuesImpossible to hire away

    the challenge ...

    THE BIG ISSUES

    1

    Youve crossed the most difficult

    threshold youve recognised that your organisation has a

    skills challenge. Now it is time to bridge that gap,

    transform the organisation and

    make digital marketing an essential

    assetand not a competitive

    disadvantage.

    BUSINESS OBJECTIVES

    2

    INCREASE REVENUES: use digital to open up new revenue streams. Expand and leverage digital channels to

    deliver and take payment for products and services from expanded audiences.

    INCREASE MARGINS: Through superior allocation

    of marketing resources

    MAINSTREAM DIGITAL TO:

    BUSINESS OBJECTIVES

    2

    Youve identified the specific outcomes you

    want to achieve by mainlining digital marketing literacy

    into the organisation. More revenue

    generated from better use of digital

    channels? Check!

    Reducing cost by making better, more informed decisions

    around digital channels?

    Check!

    INCREASE REVENUES: use digital to open up new revenue streams. Expand and leverage digital channels to

    deliver and take payment for products and services from expanded audiences.

    INCREASE MARGINS: Through superior allocation

    of marketing resources

    REDUCE COSTSReduce reliance on external partners for basic digital marketing services, reduce recruitment costs, through more informed spending decisions

    MAINSTREAM DIGITAL TO:

    ASSESSMENT

    3

    The Digital Skills Assessment tells you just how skilled your team is in the key disciplines of digital marketing, from

    online advertising to social media marketing to content marketing to data & analytics. You can now make informed decisions about developing digital skills for individual staff members, according to

    present and future business requirements.

    LNA - ATTITUDINAL PROFILE OF LEARNERS IN ORGANISATION

    WOULD FIND A DIGITAL MARKETING LEARNING

    PROGRAM DESIRABLE (DIQI*)

    DETERMINE RELEVANCY OF 4 PILLARS

    WHERE DO I SIT?

    72% Less than comfortable with their digital skills (DIQI*)

    92%

    Skills checklist- DSA (skills based assessment)

    uninformed partial general advanced

    Recommendations based on current and future assignments

    E-LEARNING

    4

    You know how deeply and how often your team is

    engaging with the basics of digital marketing.

    Regular reporting from Digital Chameleon gives you a helicopter view of how rapidly your entire

    team is progressing to full digital marketing

    literacy. Youre also pro-viding your staff with a rich interactive learning experience that is self-

    paced and doesnt disrupt regular business activity.

    45minutes

    AVERAGE DURATION

    SELF-PACED Reduce travel costs

    REGULAR PROGRESS

    REPORTS

    * encourage engagement, * provide transparency * manage completion

    MODULE CONTENT

    PEER-TO-PEER SUPPORT

    REWARDS

    EARBUDS

    video, audio, interactive,

    includes resources (links and documents),

    glossary

    Encourage engagement

    ADVANTAGES

    to facilitate!

    first to complete

    !

    WORKSHOPS

    5

    Building on the basics theyve picked up

    through the online coursework, your

    team is now putting theory into practice. Workshopping real

    world business challenges provides the team with skills,

    context and confidence to put their new digital marketing

    mojo to work on the job.

    PREFER DOING AS AN ELEMENT OF THEIR LEARNING PROGRAM (DIQI*)

    87%

    Best of the best sharing workshop outcomes

    LEARN BY DOING

    IDENTIFY CHAMPIONSWhos stepping

    up in the program

    POST-ASSESSMENT

    6

    Post-program assessment provides you

    with ultimate accountability. You now

    have organisational proof of transformation, with final assessment scores

    that represent the journey of every team member in

    the program. You also see the lift the program has delivered for not only the entire team, but for each

    team member, bench-marked against the pre-

    program Digital Skills Assessment.

    AVERAGE LIFT IN ASSESSMENT SCORES

    100%

    AVE. TIME SPENT ON PROGRAM

    AVERAGE WORKSHOP

    AVE. TIME SPENT PER MODULE

    12hours

    60minutes

    6 hours

    RECOGNITION OF ACHIEVEMENT

    Average doubling OF SKILLS LEVELS CONTINUOUS LEARNING

    7

    Youre building on your investment. Incorporating

    online coursework into induc-tion programs for new hires keeps digital marketing skills

    levels high, establishing a higher threshold for future

    digital marketing skill levels. In addition, a best of the best

    program audit is used to create a virtual online

    resource centre for both exist-ing and future team members

    to ensure the learning will continue beyond the calendar

    dates of the program.

    Social learning

    Central resource for ongoing

    micro-learning

    (GLOSSARIES, CASE STUDIES, DOX, VIDEO, ETC)

    OF NEW STARTERS HAVE NO PRIOR DIGITAL EXPERIENCE (DIQI*)

    70%

    Average Rapid Induction Investment

    as a % of salary:

    1%

    Rapid intake of new staff

    WELCOME ABOARD!

    Average cost of recruiting a digitally

    skilled candidate as a % of salary:

    12%

    T H E S E V E N S T A G E S O F

    DIGITAL TRANSFORMATIONUPDATED FOR 2013 BY DIGITAL CHAMELEON

    THE FIRST STEP1

    BUSINESS OBJECTIVES2

    ASSESSMENT3

    E-LEARNING 4

    WORKSHOPS 5

    POST-ASSESSMENT 6

    CONTINUOUS LEARNING 7

    www.digitalchameleon.netPh + 61 2 9997 4417info@digitalchameleon.net

    *Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon *Digital IQ Index, 2012. Digital Chameleon

Search related