Publishers steps to
mobile ad monetization in 2015
The trends and
the opportunities
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Steps to mobile ad monetization
What is the winning formula for mobile monetization?
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Steps to mobile ad monetization
How do you transition from promises to value?
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Experimentation
Rude Awakening – A lot of time invested,
with questionable ROI
Hard-nosed calculations
How do you avoid the same lifecycle as Web & Social Media?
Steps to mobile ad monetization
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PPE & Re-engagement
Mobile programmatic &
premium trading
Video ad inventory on
programmatic
New Mobile ad
analytics
CPA, CPC, eCPM
Payment models
What trends should publishers be focusing on?
Total mobile ad experience
across multiple screens
E-commerce and deep
linking
Steps to mobile ad monetization
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Publishers need to change their status quo from ‘mobile web’ and master monetizing on mobile. Like Google, FB, Yahoo, MS, Publishers need to step up mobile monetization and reinvent with app constellations (Source - www.Inner-active.com)
Steps to mobile ad monetization
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The right monetization
tools
Best analytics;forecasts &
alerts
The ideal technology
partners
To fulfill the mobile monetization opportunity in 2015 - Publishers will need to very carefully assess the trends, tools, technologies and partners
Steps to mobile ad monetization
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Mobile programmatic buying expected to exceed 50% of mobile ad buys (Magna Marketing)
Mobile ad monetization trends to focus on
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Within the exchange environment Private programmatic represents 10% of exchanges.
It is expected to grow to 30% by 2016 (eMarketer), giving publishers more opportunities to trade directly
Mobile ad monetization trends to focus on
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Most publishers in 2014 said they plan to enter the private programmatic market place in 2015
Mobile ad monetization trends to focus on
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Video RTB is also experiencing impressive growth. Forrester Research, shows video RTB spend hit $1.14 billion
in 2014 (284% increase from 2012) .
Mobile ad monetization trends to focus on
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Publishers need to note; mobile video together with programmatic for video are expected to grow and become the largest driver of mobile traffic by 2017
Mobile ad monetization trends to focus on
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Video marketing, an app-centric environment & a growing number of screens are demanding expertise in:
A. Cross programmatic trading B. Monetizing at multiple mobile
action points
Mobile ad monetization trends to focus on
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Programmatic Ad serving
Optimization
Decision making analytics
Programmaticpublic & private
exchanges
A growing need for ad monetization skills
The skill-sets needed in 2015 for monetizing on mobile:
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Analytics
Analytics
Analytics are increasingly relevant for alerting, forecasting & preventing lost advertisingopportunities for publishers across the new mobile multi-screen environments
The skill-sets needed in 2015 for monetizing on mobile:
A growing need for ad monetization skills
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Programmatic optimization
• Interest and intent-based granular audience segmenting
• Mobile user device targeting
• Understanding in deep linking and new mobile e-commerce models
The skill-sets needed in 2015 for monetizing on mobile:
A growing need for ad monetization skills
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Ad serving technology services expertise
• Consider technology operators as your channel partners
• Consider their level of service commitment
• Use them to help your direct sales
The skill-sets needed in 2015 for monetizing on mobile:
A growing need for ad monetization skills
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Programmatic ad serving technology
Optimization on mobile
Open and private
programmaticanalytics
=+ +
Higher eCPM &lower
CPA
A growing need for ad monetization skills
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Mobile monetization experts
To get a free evaluation for monetizing your mobile ads
click here:[email protected]