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Monetizing Your Mobile Traffic
Alexander TsatkinVP Mobile
Defining Mobile Traffic
Think Mobile
U.S. mobile ad revenue reached $3bn H1 2013
By 2015: 78% of U.S. consumers will own a mobile phone and one-half will have smartphones
Average time spent with mobile outpacing all other media at 141 minutes/day
Take Advantage of Mobile Shift
Over 17% of all Global web traffic is now being accessed from mobile
Traditional ad units do not perform as well as mobile ad units
Step 1: Mobilize your content
Step 2: Monetize your mobile visitors
Mobilizing Your Mobile Content
Build Mobile Optimized Sites
• Load times• File sizes• Navigation• Forms • Simplicity
Redirect users using JavaScript code
Other Options
Responsive Design
Building Native Apps - Saved on users phone- Additional SEO through App
Store- New app only ad units
Monetizing Your Mobile
Traffic
Which Advertisers Yield the Best Results on Mobile?
Mobile Ad Network Options
Types of Traffic Networks
Ad Networks
Supply-Side Platforms
Mediation Layers
Affiliate Networks/DIY
Types of Ad Units
Banners
Interstitials
App
Promotions/Wal
l
Incentivized
Mobile Only
Payment Models
CPM – Cost per thousand impressions
CPC – Cost per click on creative ad unit
CPA – Cost per specific action as indicated by advertiser
Think eCPM
eCPM is KING
Balance of pricing and fill rate
Finding the Right Monetization
Partner• Goal• Brand-safe• Local or international?• Resources
How Matomy Can Help?
Q&A
Thank You
