Who we are:
what we do
and how we
do it
happypotamus.co.in
Understanding
your thoughts:
birth of a concept
happypotamus.co.in
• What was the original thought? • How and when did it originate? • What did you want to do with it?
• What do you expect of it? - (emotionally, physically and commercially)
• What was/is your idea of going about it?
• What is the Concept about?
• What makes it workable?
- (understanding the nuances)
• How does/would it work? • Now that you know… So, what next?
Understanding
the concept: what it can do
happypotamus.co.in
• What are you selling? - (your final product)
• Who are you selling to? - (your target market)
• Who are you up against? - (who else is selling the same)
• What are you up against? - (the current market context/scenario)
From concept
to business: making it work
happypotamus.co.in
Getting down
to business: shaping it all up
happypotamus.co.in
• Shaping up the product
- (fine-tuning and finalizing your product)
• Understanding where to place it
- (the market your product fits in - your
actual target audience and potential
customers, demographically speaking)
• Understanding the finer points
- (vis-à-vis the target market & competition)
Creating your
identity:
brand creation
happypotamus.co.in
Brand Essence:
- Does it convey your thoughts?
- Does it talk about the Concept?
- Does it speak about the Product?
- Does it talk to the target Audience?
- Does it relate to the target Market?
- How does it auger in the Competition context?
Building your
identity:
brand identification
happypotamus.co.in
Brand Flavour:
- The Old school/Modern Context
- The ‘Personal Involvement’ Context
- The Perception Context
(What should your audience perceive -
about you, your product and your
market placement)
- The Identification Context
(How should your audience identify with you)
• Reflection on Brand Concept/ Ethos
- (What the Brand conveys about your
concept)
• Reflection on Brand Intent
- (What the Brand seeks to sell/achieve)
• Reflection on Brand Attitude
- (What impression does the Brand create
amongst your audience, and how)
• Reflection on Brand Placement
- (How does your target audience identify
with the Brand - how does it appeal to them)
Establishing
the relationship:
brand and branding
happypotamus.co.in
• Look and Feel:
- Getting the Layout right
- Getting the Design right
- Getting the Colours right
- Getting the Fonts right
• Attitude
- Getting the Tone of Voice right
- Getting the Language right
• Content
- Getting the Direction right
- Getting the Message right
Making it happen: Creating your brand
happypotamus.co.in
• Planning it out
(What, When, Where and How)
• Budgeting it out
(How Much, How Far and How Long)
• Getting it out
( The actual Execution)
The big step: Launching your brand
happypotamus.co.in
happypotamus.co.in
So, that s that! ...and, you are
ready to go
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