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Ever got that feeling yourself, or heard a friend getting all starry-eyed and saying it? ‘I have this kick-ass idea, I want to do one day… Nobody has done this before…Imagine what’s it going to be like?’ We are talking business ideas that people constantly think about, want to realize them, but mostly…well, don’t end up quite getting there! Reasons range from being too busy with their pre-occupations to too many suggestions (stemming from situations like, sitting with friends over a drink or dinner – everyone’s a sudden-expert!), notwithstanding the lack of ground information in the chosen field, or the resources on how to get them… Wouldn’t it be nice, if you had someone to hand-hold you through it? Understand your mind, your thoughts, your vision? Imagine someone, who could do your research for you, understand your target-market, create a detailed tailor-made module to fit the bill to the tee… Imagine those thoughts, those dreams in a tangible format on paper? Ready to execute? Ready for you to start, take the plunge? At ‘HappyP’, as we call it, we just love picking on brains – Yours! In a world, where everybody is trying to sell you your own idea in the name of a believably aspiration-generating brand, we are people that actually concentrate on soaking in your thoughts, your innermost feelings about your idea, and more importantly, your dreams. We feel, unless, they are understood in the deepest sense and context and taken on board, creating a module that represents your ideas and therefore, capable of realizing your goal, is a futile exercise. Have an idea, you think can do wonders, don’t have the time or don’t know how to go about it, let us pick on your brains, and we will figure all about it for you… Here, we create ‘Happy’ ideas for a healthy ‘potamus of a Brand for your thoughts…:)!
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Who we are:
what we do
and how we
do it
happypotamus.co.in
Understanding
your thoughts:
birth of a concept
happypotamus.co.in
• What was the original thought? • How and when did it originate? • What did you want to do with it?
• What do you expect of it? - (emotionally, physically and commercially)
• What was/is your idea of going about it?
• What is the Concept about?
• What makes it workable?
- (understanding the nuances)
• How does/would it work? • Now that you know… So, what next?
Understanding
the concept: what it can do
happypotamus.co.in
• What are you selling? - (your final product)
• Who are you selling to? - (your target market)
• Who are you up against? - (who else is selling the same)
• What are you up against? - (the current market context/scenario)
From concept
to business: making it work
happypotamus.co.in
Getting down
to business: shaping it all up
happypotamus.co.in
• Shaping up the product
- (fine-tuning and finalizing your product)
• Understanding where to place it
- (the market your product fits in - your
actual target audience and potential
customers, demographically speaking)
• Understanding the finer points
- (vis-à-vis the target market & competition)
Creating your
identity:
brand creation
happypotamus.co.in
Brand Essence:
- Does it convey your thoughts?
- Does it talk about the Concept?
- Does it speak about the Product?
- Does it talk to the target Audience?
- Does it relate to the target Market?
- How does it auger in the Competition context?
Building your
identity:
brand identification
happypotamus.co.in
Brand Flavour:
- The Old school/Modern Context
- The ‘Personal Involvement’ Context
- The Perception Context
(What should your audience perceive -
about you, your product and your
market placement)
- The Identification Context
(How should your audience identify with you)
• Reflection on Brand Concept/ Ethos
- (What the Brand conveys about your
concept)
• Reflection on Brand Intent
- (What the Brand seeks to sell/achieve)
• Reflection on Brand Attitude
- (What impression does the Brand create
amongst your audience, and how)
• Reflection on Brand Placement
- (How does your target audience identify
with the Brand - how does it appeal to them)
Establishing
the relationship:
brand and branding
happypotamus.co.in
• Look and Feel:
- Getting the Layout right
- Getting the Design right
- Getting the Colours right
- Getting the Fonts right
• Attitude
- Getting the Tone of Voice right
- Getting the Language right
• Content
- Getting the Direction right
- Getting the Message right
Making it happen: Creating your brand
happypotamus.co.in
• Planning it out
(What, When, Where and How)
• Budgeting it out
(How Much, How Far and How Long)
• Getting it out
( The actual Execution)
The big step: Launching your brand
happypotamus.co.in
happypotamus.co.in
So, that s that! ...and, you are
ready to go
