Fun & FitRachel Cooke, Norwich Medical SchoolAndy Jones, Norwich Medical School
Shelley Ames, Active NorfolkSam Watts, Active Norfolk
About Fun & Fit
What is the purpose of the study?•Funded by Sport England Get Healthy, Get into Sport and Norfolk County Council.•Aims to find the best ways of recruiting and engaging inactive individuals into sport.•Provide evidence for the design and implementation of future physical activity interventions.
How does it work?
• Wide range of activities,• Designed for inactive
participants,• Phased rollout,• From 20 courses in
round 1 to 70 courses in round 4.
Recruitment Methods Used in Fun & Fit
ActiveRecruiting participants through 1:1 interaction.
For example:•Word-of-mouth
•Health Trainer/Healthy Lifestyle Services
•GPs and Pharmacies
Semi-ActiveRecruiting participants through group scenarios.
For example:•Weight management groups
•Workplaces – Fit4Work & Workplace Challenge
•Existing community groups
PassiveRecruiting participants without any interpersonal engagement.
For example:•Posters or leaflets
•Social Media
•Advertising
Progress so far…Year 1 Summary
•3 rounds delivered,
•1,120 participants,
•95 courses,
•50 venues,
•9,500 hours of free activities provided.
Recruitment to date..
Recruitment to date..
Active
Semi-Active
Passive
Round 1 Norwich and Broadland
Round 2 Norwich, Broadland and Breckland
Round 3 Norwich, Broadland, Breckland, Kings Lynn, West and North Norfolk
Year 1
What next…
Round 4Starting the 6th of October
•785 places
•42 venues
•70 courses countywide
•7,000 hours of free activity
Preliminary findings
• Data collection.
• How does participant’s baseline physical activity vary depending on recruitment method?
• What impact is Fun & Fit having on participant’s total physical activity?
Baseline Level of Physical Activity by Recruitment Group
ACTIVE
Baseline Level of Physical Activity by Recruitment Group
SEMI-ACTIVE
Baseline Level of Physical Activity by Recruitment Group
PASSIVE
Baseline Level of Physical Activity by Recruitment Group
198
1019 1026
Round 1 and 2 Total METS/Week for Participants with Low levels of PA at Baseline
+821
+7
Round 1 and 2 Total METS/Week for Participants with Moderate levels of PA at Baseline
1265
1529
1386+264 -143
Round 1 and 2 Total METS/Week for Participants with Moderate levels of PA at Baseline
Preliminary FindingsSummaryRecruiting Inactive Participants•Screening participants, tailoring courses and recruitment approach to the target audience are key.
Changes in Physical Activity•Fun & Fit appears to me more effective at increasing weekly physical activity in those with lower baseline physical activity levels.
Challenges
• Targeting the inactive proportion of the population.
• Attendance and data collection. Incentives.
• Exit routes.
Percentage of Participants Still Participating in Organised Sport or Physical Activity at 10 Weeks and 6 Months
Challenges
• Targeting the inactive proportion of the population.
• Attendance and data collection. Incentives.
• Exit routes.
• Cyclic rather than continuous provision of courses.
• Bolting on systems for data collection and management onto existing systems.