Fun & FitRachel Cooke, Norwich Medical SchoolAndy Jones, Norwich Medical School

Shelley Ames, Active NorfolkSam Watts, Active Norfolk

About Fun & Fit

What is the purpose of the study?•Funded by Sport England Get Healthy, Get into Sport and Norfolk County Council.•Aims to find the best ways of recruiting and engaging inactive individuals into sport.•Provide evidence for the design and implementation of future physical activity interventions.

How does it work?

• Wide range of activities,• Designed for inactive

participants,• Phased rollout,• From 20 courses in

round 1 to 70 courses in round 4.

Recruitment Methods Used in Fun & Fit

ActiveRecruiting participants through 1:1 interaction.

For example:•Word-of-mouth

•Health Trainer/Healthy Lifestyle Services

•GPs and Pharmacies

Semi-ActiveRecruiting participants through group scenarios.

For example:•Weight management groups

•Workplaces – Fit4Work & Workplace Challenge

•Existing community groups

PassiveRecruiting participants without any interpersonal engagement.

For example:•Posters or leaflets

•Mail

•Social Media

•Advertising

Progress so far…Year 1 Summary

•3 rounds delivered,

•1,120 participants,

•95 courses,

•50 venues,

•9,500 hours of free activities provided.

Recruitment to date..

Recruitment to date..

Active

Semi-Active

Passive

Round 1 Norwich and Broadland

Round 2 Norwich, Broadland and Breckland

Round 3 Norwich, Broadland, Breckland, Kings Lynn, West and North Norfolk

Year 1

What next…

Round 4Starting the 6th of October

•785 places

•42 venues

•70 courses countywide

•7,000 hours of free activity

Preliminary findings

• Data collection.

• How does participant’s baseline physical activity vary depending on recruitment method?

• What impact is Fun & Fit having on participant’s total physical activity?

Baseline Level of Physical Activity by Recruitment Group

ACTIVE

Baseline Level of Physical Activity by Recruitment Group

SEMI-ACTIVE

Baseline Level of Physical Activity by Recruitment Group

PASSIVE

Baseline Level of Physical Activity by Recruitment Group

198

1019 1026

Round 1 and 2 Total METS/Week for Participants with Low levels of PA at Baseline

+821

+7

Round 1 and 2 Total METS/Week for Participants with Moderate levels of PA at Baseline

1265

1529

1386+264 -143

Round 1 and 2 Total METS/Week for Participants with Moderate levels of PA at Baseline

Preliminary FindingsSummaryRecruiting Inactive Participants•Screening participants, tailoring courses and recruitment approach to the target audience are key.

Changes in Physical Activity•Fun & Fit appears to me more effective at increasing weekly physical activity in those with lower baseline physical activity levels.

Challenges

• Targeting the inactive proportion of the population.

• Attendance and data collection. Incentives.

• Exit routes.

Percentage of Participants Still Participating in Organised Sport or Physical Activity at 10 Weeks and 6 Months

Challenges

• Targeting the inactive proportion of the population.

• Attendance and data collection. Incentives.

• Exit routes.

• Cyclic rather than continuous provision of courses.

• Bolting on systems for data collection and management onto existing systems.