Download pptx - EngageClick Tech Talk at DIS: Engagement Advertising: The Future of Advertising in the New Multi-Screen Digital World?

Engagement Advertising In the New Multi-Screen World

• Company was founded in May 2012 with HQs in Palo Alto, CA

• We noticed a problem and we set out to solve it. Consumers are inundated with ads. We wanted to break through the clutter across platforms and devices.

• The team consists of alumni from Google, AOL, Yahoo and Netscape. We are behavioral scientists, digital junkies and engineers but most importantly, we are consumers.

• Our advisor board consists of industry experts that have cognitive science and machine learning backgrounds. A few of us are from research labs at Carnegie Mellon University where the the platform was incubated.

EngageClick | Who Are We?

http://www.engageclick.com | Confidential - Do not distribute

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EngageClick | Alarming Stats and Trends

5.3 trillion display ads were served in 2012

• 31% were never viewed…

• 69% of viewers skip video ads…

• The CTRs on the best targeted display ads are only 0.1%...

• 50% of clicks on mobile display ads are accidental…

Our time is spread across 4 media devices…Consumer behavior with new devices is not the same…

EngageClick | A Society of Multi-Taskers and Multi-Screeners


EngageClick combines cognitive science, analytics with machine learning:• Existing ads into premium interactive formats with no/minimal effort• Deliver and optimize performance across media devices in-real time• Measure the consumer engagements and response in our dashboard

EngageClick | The Engagement Platform



EngageClick | Recent Case Studies

Case Study 1: A 22X Lift in Engagement Rate with EngageClick• Brand campaign for a multi-screen environment (PCs, mobile and

tablets) • Smart Auto-optimization of consumer engagement with display ads by

device, geography and time of day• Consumer Engagement of 14.0% vs 0.6%

Case Study 2: A 540% Increase in CTR with EngageClick • Direct Response campaign on tablets• Click Through Rate (CTR) of 1.6% vs 0.25%• 200% increase in number of targeted leads generated

Experience Live : engageclick.com/d


EngageClick | Demos


EngageClick | Brand Engagements

Inspiring Strong Connection with the Brand

EngageClick | Social Brand Advocacy

Empowering Social Brand Advocacy


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EngageClick | Interactive Video Ads

Enabling Engagements with Interactive Video Ads

Questions?

For More Informationwww.engageclick.com

Engagement Advertising In the New Multi-Screen World

http://www.engageclick.com/