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As we exit the PC era and enter the new multi-screen digital world, we are in the “Age of the Consumer” where the consumers are empowered to engage with brands, when and where the consumer wants. We’ll share with you what brands, agencies and publishers are doing today to connect and engage with consumers at the moments of interest. Such technology opens a realm of endless possibilities where audience participation isn’t just allowed; it’s encouraged - while delivering on the business metrics that matter. Presenter: Nitin Duggal, vp, business development, EngageClick @EngageClick
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Engagement Advertising In the New Multi-Screen World
• Company was founded in May 2012 with HQs in Palo Alto, CA
• We noticed a problem and we set out to solve it. Consumers are inundated with ads. We wanted to break through the clutter across platforms and devices.
• The team consists of alumni from Google, AOL, Yahoo and Netscape. We are behavioral scientists, digital junkies and engineers but most importantly, we are consumers.
• Our advisor board consists of industry experts that have cognitive science and machine learning backgrounds. A few of us are from research labs at Carnegie Mellon University where the the platform was incubated.
EngageClick | Who Are We?
http://www.engageclick.com | Confidential - Do not distribute
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http://www.engageclick.com | Confidential - Do not distribute
EngageClick | Alarming Stats and Trends
5.3 trillion display ads were served in 2012
• 31% were never viewed…
• 69% of viewers skip video ads…
• The CTRs on the best targeted display ads are only 0.1%...
• 50% of clicks on mobile display ads are accidental…
Our time is spread across 4 media devices…Consumer behavior with new devices is not the same…
EngageClick | A Society of Multi-Taskers and Multi-Screeners
http://www.engageclick.com | Confidential - Do not distribute
EngageClick combines cognitive science, analytics with machine learning:• Existing ads into premium interactive formats with no/minimal effort• Deliver and optimize performance across media devices in-real time• Measure the consumer engagements and response in our dashboard
EngageClick | The Engagement Platform
http://www.engageclick.com | Confidential - Do not distribute
http://www.engageclick.com | Confidential - Do not distribute
EngageClick | Recent Case Studies
Case Study 1: A 22X Lift in Engagement Rate with EngageClick• Brand campaign for a multi-screen environment (PCs, mobile and
tablets) • Smart Auto-optimization of consumer engagement with display ads by
device, geography and time of day• Consumer Engagement of 14.0% vs 0.6%
Case Study 2: A 540% Increase in CTR with EngageClick • Direct Response campaign on tablets• Click Through Rate (CTR) of 1.6% vs 0.25%• 200% increase in number of targeted leads generated
Experience Live : engageclick.com/d
http://www.engageclick.com | Confidential - Do not distribute
EngageClick | Demos
http://www.engageclick.com | Confidential - Do not distribute
EngageClick | Brand Engagements
Inspiring Strong Connection with the Brand
EngageClick | Social Brand Advocacy
Empowering Social Brand Advocacy
http://www.engageclick.com | Confidential - Do not distribute
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http://www.engageclick.com | Confidential - Do not distribute
EngageClick | Interactive Video Ads
Enabling Engagements with Interactive Video Ads
Questions?
For More Informationwww.engageclick.com
Engagement Advertising In the New Multi-Screen World
