SPONSORSHIP - Birmingham City F.C. · 2 ˜Advertising & Sponsorship 2017/18 4 TV LED & Static Board Advertising 6 LED Big Screen Advertising 8 Programme Advertising 10your business

ADVERTISING & SPONSORSHIP 17/18

Birmingham City Football Club Advertising & Sponsorship 2017/182

4 TV LED & Static Board Advertising

6 LED Big Screen Advertising

8 Programme Advertising

10 Stadium TV Advertising

11 Social Media Advertising

12 Website & Mobile Advertising

OUR ADVERTISING AND SPONSORSHIP OPPORTUNITIES ARE FOCUSED ON DRIVING ENGAGEMENT WITH YOUR TARGET AUDIENCE THROUGH A RANGE OF TRADITIONAL AND DIGITAL ADVERTISING AND SPONSORSHIP CHANNELS THAT PUT YOUR BUSINESS IN FRONT OF THE PEOPLE YOU WANT TO SPEAK WITH.

With modern communications being driven by social and digital platforms, this season we’ll work with your business to capitalise on the growing route to directly interact with your customers.

We’ve expanded our social media opportunities to put your brand at the centre of the conversation and through innovate new channels like our relaunched website, official Club app and BluesTV Player we will ensure your business is seen both nationally and globally.

The Commercial Sales team along with the Advertising and Sponsorship Manager will work with you to ensure your business maximise the benefits of being associated with one of the Midlands biggest football clubs.

14 Blues Network

16 Main Match Sponsor

17 Manager’s Sonsor

18 Matchball Sponsor

19 Programme SponsorAKINOLA FASHOLAADVERTISING & SPONSORSHIP MANAGER

[email protected] 0121 202 5236

mailto:akinola.fashola%40bcfc.com?subject=


LED & STATIC BOARD ADVERTISING

PER SEASONPER

SEASON

PER LIVE BROADCAST

PER FIXTURE

PER SEASON

£2,000 +VAT

£3,000 +VAT

£600 +VAT

£400 +VAT £1,000 +VAT

EZE GROUP STAND PITCH FACING BOARDS

EZE GROUP STAND CROWD FACING BOARDS

Board size Approximately 18ft x 2ft (Design cost not included) (Price based per minute at

every home fixture)

(Price based per minute)

(Price based per minute)

Board size Approximately 18ft x 2ft (Design cost not included)

STATIC BOARD ADVERTISINGWith an average attendance of 18,000 fans per game at St. Andrew’s, get your business to stand out in crowd through either our prominent pitch facing or crowd facing advertising opportunities.

(Source: Stadia Solutions Rights Evaluation Report 2017)

TV LED ADVERTISINGLED advert slots are split into 30 seconds blocks, so with a minimum of one minute LED advert space your advert would be played once in the first-half and once in the second-half.

Adver t ise your business on our T V facing LED boards. With increased T V coverage of the Sky Bet Championship our LED boards not only reach the local audience in the

stadium but also provide you with greater nat ional and internat ional brand exposure.

TV LED MEDIA VALUATION KEY STATS• Our LED boards are the clubs most valuable media asset

• An average one minute of LED will deliver £4,480 worth of media value per live match (including highlights).

• Our LED boards are in view for an average of 64% of the time which is above the Premier League average (50%)

(Source: Stadia Solutions Rights Evaluation Report 2017)


LED BIG SCREEN ADVERTISING

30 SECOND ADVERT

30 SECOND ADVERT

20 SECOND ADVERT

Advertise your business and services during the eagerly anticipated pre-match build-up and reach a captive audience as your advert is played from at least 15mins before kick-off.

Our half-time advert will give you the chance to engage with our fanbase during the half-time interval.

Have your business in the spotlight during a break in play. Whenever the ball goes out of play your advert will be routinely played on the big screen. This is a great way to raise awareness and consistently promote your business for the duration of the game.

MATCH BY MATCH

MATCH BY MATCH

MATCH BY MATCH

FROM £200+VAT

FROM £500+VAT

FROM £650+VAT

PRE-MATCH BIG SCREEN ADVERT

HALF-TIME BIG SCREEN ADVERT

OUT OF PLAY ADVERT

Static or moving adverts compatible



SEASONAL PRICE

SEASONAL PRICE

SEASONAL PRICE

£1,500 +VAT

£2,000 +VAT

£4,000 +VAT

COMPANY LOGO TO BE PLAYED AFTER EVERY REPLAY

COMPANY LOGO TO PLAYED AT EVERY CORNER AWARDED

COMPANY BRANDING TO BE PLAYED AT EVERY BLUES PENALTY AWARDED

Have your brand associated with all the key moments of the game though our replay sponsorship. Every replay shown on the big screen will have your company logo presented before and after the replay.

Whether it’s an in or an out-swinger into the middle of the box, through our corner sponsorship opportunity your business will be recognised and associated with every corner taken during the game.

Be the business that brings the fans a Blues penalty though our penalty sponsorship opportunity.

MATCH BY MATCH

MATCH BY MATCH

MATCH BY MATCH

FROM £600+VAT

FROM £400+VAT

FROM £50

REPLAY SPONSORSHIP

CORNER SPONSORSHIP

PENALTY SPONSORSHIP

SEASONAL PRICE

SEASONAL PRICE

SEASONAL PRICE

£7,000 +VAT

£5,000 +VAT

£1,500 +VAT+VAT (subject to availability)

COMPANY LOGO TO BE PLAYED AT EVERY BLUES SUBSTITUTION

COMPANY BRANDING PROMINENTLY PLACED WHEN ALL BIRTHDAY MESSAGES ARE PLAYED

COMPANY LOGO TO BE PLAYED AFTER EVERY BLUES GOAL

With every Blues substitution made be recognised on our big screen though our substitution sponsorship.

Have your branding prominently on display as the birthday messages are shown on the big screen.

Be associated with the best moment of the game, a Blues goal. As goal sponsor, your business will be part of the celebrations.

MATCH BY MATCH

MATCH BY MATCH

MATCH BY MATCH

FROM £300

FROM £100

FROM £400

SUBSTITUTION SPONSORSHIP

BIRTHDAY MESSAGES SPONSORSHIP

GOAL SPONSORSHIP

SEASONAL PRICE

SEASONAL PRICE

SEASONAL PRICE

£2,500 +VAT

£1,000 +VAT

£3,500 +VAT

+VAT (subject to availability)



YOUR COMPANY BRANDING TO BE PLAYED BEFORE AND AFTER THE HALF-TIME MATCH HIGHLIGHTS ARE SHOWN

COMPANY BRANDING TO PLAYED AFTER BEFORE AND AFTER THE FULL-TIME MATCH HIGHLIGHTS ARE SHOWN

COMPANY BRANDING TO BE DISPLAYED AS THE MATCH ATTENDANCE IS SHOWN

As fans recapture the highlights of the first-half, your business will be at the forefront of their attention as your branding will be displayed before and after the highlights are shown.

Be the final business to advertise on the big screen as your branding will be displayed before and after the final match highlights are shown.

Your company branding will be prominently displayed as the match attendance is shown on the big screen.

MATCH BY MATCH

MATCH BY MATCH

MATCH BY MATCH

FROM £300

FROM £200

FROM £300

HALF-TIME HIGHLIGHTS SPONSORSHIP

FULL-TIME HIGHLIGHTS SPONSORSHIP

ATTENDANCE ANNOUNCEMENT SPONSORSHIP

SEASONAL PRICE

SEASONAL PRICE

SEASONAL PRICE

£2,350 +VAT

£1,350 +VAT

£2,000 +VAT




Be a par t of the act ion on matchdays and have all eyes on your brand through our vast range of innovat ive and engaging big screen adver t ising

oppor tuni t ies.


PROGRAMME ADVERTISING

PLAYER SPONSOR

ADVERT

ADVERT

SEASONAL PRICE

SEASONAL PRICE

£5,000 +VAT

£3,500+VAT

PER FIXTURE

PER FIXTURE

£600+VAT

£350+VAT

FULL PAGE ADVERT

HALF PAGE ADVERT

Adver t ise your business in ‘Blues News’, the iconic BCFC matchday programme read by Blues fans and corporate clients ; which sells on average 3,000 copies per game, with an

est imated readership of 15,000.

Sponsor a Blues F irs t Team player and get close to your football heroes.Enjoy great brand exposure in our matchday programme as well as an invi te to an

exclusive lunch event and an open training session at S t . Andrew’s

PACKAGE INCLUDES:• Name next to your sponsored

player in the matchday programme

• Name/Company logo next to your sponsored player for starting line ups on the big screen

• Two invites to the official Kit Sponsors’ event to watch the First Team train

• Signed framed shirt presented by your sponsored player at the Kit Sponsors’ event

• Half-page advert in a matchday programme for an agreed fixture*

• Your company logo under your sponsored player on the players section of the Club website

16 Birmingham City FC V Nottingham Forest FC

PLAYER SPONSORS2017/18

J.S. Spooner Contracts LtdMechanical Installations

10 L

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11 I

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12 H

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40 P

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Steve Perryman

05 M

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50 S

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14 C

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13 D

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Sto

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08 C

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Gar

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Steve Perryman

25 J

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Dacr

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26 D

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Dav

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Symone Ingram

28 M

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29 T

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Stev

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03 J

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Grou

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Steve Perryman

04 M

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19 J

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20 J

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27 J

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21 J

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17 C

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23 D

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Steve Perryman

30 C

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Available for sponsorship

Lee

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Steve Perryman

44 W

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44 N

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For more details on player sponsorship, contact the Commercial Department on 0121 772 0101, option 3.

John Sims Snr

22 C

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Free Super Tips

Steve Perryman

18 S

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15 C

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Bra

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06 M

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PER PLAYER£650+VAT

*Subject to availabilty


STADIUM TV ADVERTISING

SIDE AND FOOTER BANNER ADVERTISEMENTHAVE A DIGITAL ADVERT WHICH IS PLAYED EVERY TWENTY MINUTES ON THE SIDE AND BOTTOM OF EACH TV IN THE GROUND ON MATCHDAYS

MATCH BY MATCHFROM £300+VAT

SEASONAL PRICE£2,000+VAT

FOOTER

SIDE

TOP TIER

SOCIAL MEDIA ADVERTISING

• Scheduled promotional post across both our Twitter and Facebook channels

• Brand mark opportunites to be watermarked on all football related social media images

• Brand mark opportunities to be watermarked on all social media header banners

• Regular joint branded social media promotional videos

• Sponsor the social media Man Of The Match fan vote after each game

• Sponsor the social media Player Of The Month fan vote monthly

Please speak with our Advertising & Sponsorship Manager or the Commercial Sales team for more details.

TOP TIER BANNER ADVERTISEMENTHAVE YOUR LOGO PERMANENTLY PLACED ON THE TOP OF THE DIGITAL ADVERTISING BANNER OF EACH TV IN THE GROUND

MATCH BY MATCHFROM £500+VAT

SEASONAL PRICE£10,000 +VAT

Our S tadiumT V plat form of fers your business another innovat ive and dynamic way to engage with our fans. With over for t y new T Vs located around the

ground, you’l l now be able to place adver t isements which wil l be show across all the T Vs in the stadium on matchdays.

Connect your business with our ever growing and popular social media fan base, where you’l l be given greater access to interact and be par t of the conversat ion

with our fans through our engaging Facebook and Twit ter channels.


Our newly launched of f icial Club websi te and mobile app is the per fect plat form to s tay connected with our fanbase both nat ional and across

the world.

BCFC DIGITAL WEBSITE AND MOBILE ADVERTISING

Our new website allows for great opportunity to directly engage with our fanbase. Our goal is to ensure your advertising, messages and content are built in as part of our fans experience on the new site.

We aim to deliver this through the following opportunities:

• Website sponsorship

• Display advertising

• Custom website takeovers

• Custom website content


Our brand new Matchday Centre will takeover the website on matchdays and will be the most unique place for Blues fans to keep up to date with what’s going on at each game.

The Match Centre will provide the unique opportunity to have your brand presence alongside the live feed commentary of each Blues game which will be available across the globe for fans to follow.

Opportunities include:

• Matchday Centre sponsorship

• Matchday Centre advertising

• Matchday Centre social media engagement


WEBSITE

MATCHDAY CENTRE BE PART OF THE ACTION

The newly formed BluesTV will have an exclusive subscription service, enabling those subscribers to access content before all other supporters – all BluesTV video content will be played through the main site and social channels after an exclusive window period.

We’ve created opportunities for your business to be linked and associated with the highly popular video content that will be made available on the platform through the following a range of our pre-roll advertising options.


Our popular interactive game FanScore, within the Club app allows fans to be closer to action and part of the story.

FanScore will enable your brand to engage with fans in a relevant, targeted and measurable way using a suite of gamification tools (predictors, quizzes, games etc) all designed to help you interact and develop a relationship with our fanbase.


The Official Birmingham City Football Club App which was revamped last season is the go to app for blues fans to receive latest news from the Club and get up to the minute updates and commentary on matchdays

With an ever-growing number of users there isn’t a better way to interact with our fans on the move. Our mobile app advertising and sponsorship will put your business directly in the hands of your audience.

• Title Sponsorship

• Section Takeover

• Content Integration

BLUESTV

FANSCORE

OFFICIAL CLUB MOBILE APP

SUBSCRIPTIONSUK & IRELANDMONTHLY £5.49SEASON PASS £49.99 (Save £15.89)


For more information please contact the Club’s Business Development Manager, Chris Brewerton:

07817 358 516 [email protected]

After four seasons of continual growth of Birmingham City’s ever popular Blues Network Breakfast, the football club is delighted to announce that, starting from the 2017/18 season, supporters across the city and beyond can become a patron of the newly launched Blues Network Business Club.

Increasing the number of networking events from four to 13, including; quarterly off-site events at major landmarks throughout the city, match day networking opportunities,

NEW FOR THE 2017/18 SEASON an end of season golf day, Christmas luncheon and charity fundraising initiatives the Blues Network Business Club aims to be the place for companies to build more contacts, meet new clients and enjoy the opportunities across the region.

Patron membership will give your business a high-profile association with an exciting new initiative building on the positive work the Club’s commercial department has delivered over recent seasons in creating a mutually beneficial atmosphere to do business together.

Included in your membership will be targeted introductions to fellow patrons and contacts, guaranteed attendance at

networking events throughout the year which include tickets to our end of season golf day, Christmas luncheon, off-site events, pitchside presence on LED hoardings and big screen advertising, an invite to a club hosted networking table on a selected matchday in the Jasper Carrott Suite, and the use of our badge and logo to publicise your partnership to your client base.

MATCH SPONSORSHIP PACKAGESAt St. Andrew’s we offer an infinite amount of publicity through our exceptional and brand rewarding

sponsorship opportunities. *Each of our sponsorship options includes the complete Jasper Carrott suite

package (please visit bluescommercial.com for package details)

16 Main Match Sponsor

17 Manager’s Sponsor

18 Matchball Sponsor

19 Programme Sponsor

mailto:chris.brewerton%40bcfc.com?subject=

http://bluescommercial.com


Enjoy our most prest igious and high prof i le matchday sponsorship coupled with f irs t-class

hospitali t y for up to 12 guests. Grade A

£2,350 +VAT

Grade B

£2,250+VAT

Grade C £2,150

+VAT

MATCH BY MATCHGrade A* £4,500+VAT

MAIN MATCH SPONSOR Get the ultimate in

brand exposure

Enjoy our most sought af ter matchday sponsorship package.

PACKAGE INCLUDES:• Full Jasper Carrott suite

experience for up to eight guests

• Meet the First Team manager privately prior to kick-off and put your questions to him

• Luxury padded seat located in a prime position within the Kop Directors’ Box

• Prime positioned table within the Jasper Carrott Suite

• Prominent company logo on the front of the official matchday programme

• Half-page programme advert

• Presentation of a signed framed manager’s training top to commemorate your sponsorship

• Recognition on the stadium big screen

• Recognition on concourse and hospitality TV’s

• Souvenir photograph with the Man Of The Match

• Stadium Tour for all guests pre-match

Grade A

£2,000 +VAT

Grade B

£1,900 +VAT

Grade C £1,800

+VAT


MANAGER’S SPONSOR Meet the First-Team Manager

with this exclusive package

PACKAGE INCLUDES:• Full Jasper Carrott suite experience for up to 12

guests

• One of your guests will lead out the teams and meet officials and captains in the centre circle

• Presentation of a signed framed shirt from the games Man Of The Match to your group


• Luxury padded seat located within the Kop Directors’ Box

• Pre-match social media promotion

• Recognition on our stadium big screen

• Recognition on concourse and hospitality TV’s

• Recognition of sponsorship within the Jasper Carrott Suite by the compère

• Three public address system announcements

• Prominent company logo on the front of the official matchday programme

• Full-page programme advert

• Souvenir photograph with the Man Of The Match

• Opportunity to have matchday promotional staff

• Opportunity for product placement on corporate seats reaching over 1000 guests



Relax with family and fr iends and enjoy our premium hospitali t y service as you watch your brand get

involved in the act ion on the hallowed tur f.


Grade A

£1,800 +VAT

Grade B

£1,700+VAT

Grade C £1,600

+VAT

MATCHBALL SPONSOR Let your brand take

centre stage

PACKAGE INCLUDES:• Full Jasper Carrott suite experience

for up to eight guests

• Prominent company logo on the back of the official matchday programme

• Half-page advert within the matchday programme


• Presentation of a signed, framed matchday programme by the Man Of The Match to your guests


• Recognition on concourse and hospitality TVs


• Half-time refreshments

• Souvenir photograph with the game’s Man Of The Match


Let your business f lour ish f rom not iceable publici t y with this exclusive sponsorship package.

Grade A

£1,500 +VAT

Grade B

£1,400 +VAT

Grade C £1,300

+VAT


PROGRAMME SPONSOR Enjoy prominent brand

exposure for your business

PACKAGE INCLUDES:• Full Jasper Carrott suite

experience for up to eight guests

• Presentation of a signed, cased matchball by the Man Of The Match



• Prominent company logo on the back of the official matchday programme

• Half-page programme advert

• Recognition on concourse and hospitality TVs


• Souvenir photograph with the man of the match


• Half-time refreshments


Birmingham City Football Club plc, St. Andrew’s Stadium, Birmingham, B9 4RL

mailto:commercial%40bcfc.com?subject=

http://bluescommercial.com

Documents

SPONSORSHIP - Birmingham City F.C. · 2 ˜Advertising & Sponsorship 2017/18 4 TV LED & Static Board Advertising 6 LED Big Screen Advertising 8 Programme Advertising 10your business