Social Media for EducatorsEDUCAUSE Learning Initiative (ELI)
Monday, February 13th, 2012
University of Wisconsin – MilwaukeeLearning Technology Center
Tanya Joosten, Sharon Stoerger, Dylan Barth, Matt Russell
Today’s Workshop• Part 1: Getting Started with Social Media
– Building your network with Twitter
– Tweeting, Hashtags, & the Wall
• Part 2: Social Media and Pedagogical Uses– Twitter, Facebook, YouTube
– Cases of social media use
• Part 3: More Social Media– Managing your social network
PART 1: GETTING STARTED WITH SOCIAL MEDIA
Complete bio
Tweeting!
IntroductionsUse #ELI2012
I’m Tanya Joosten from University of Wisconsin – Milwaukee, teach communication, help other faculty use technology #eli2012
Build your network here
• Search @educauseli• Follow!
• Search #eli2012• Follow!
Popular hashtags
• #edtech
• #higheredtech
• #learnchat
• #edusocmedia
• #socmedia
• #socialmedia
• #sachat
• #edchat
Mega Education Hashtag List:http://www.cybraryman.com/edhashtags.html
Follow us!
• @tjoosten
• @csoleil
• @dylanbarth
Who do we follow? Talk to? RT?
On your campus
• Search your campus account
Tips to developing a network
• Update social media profiles to include an image and a bio appropriate for the social media.
• Connect with colleagues through conference or professional group hashtags.
• Identify useful or influential colleagues and review to who they are connected.
• Participate in your educational institution’s social media accounts.
SOCIAL MEDIA AND PEDAGOGICAL USES
What is social media?
Group discussion
Why do you want to use social media in the classroom?
5 questions to consider
• What is the pedagogical need?• How will the selected social media help meet that
need?• What aspects of the learning process should be
improved?• What learning outcomes can be better achieved
through the use of the selected social media over other technologies?
• What is the expected behavior of students within the selected social media?
What is your pedagogical need?
• Increase communication and contact• Engage students through rich, current media• Gather and provide feedback in the classroom• Create a cooperative and collaborative
learning opportunities• Provide experiential learning opportunities
One case
• Need: Increase communication and contact• How will a social media help meet that need?• Students are already using it, or it is available on
mobile devices• Provides instant or immediate access to
information• Lean medium that is primarily text based• Requires focused and succinct messages with a
manageable amount of information
Another case: Increasing communication and contact
Create a Fan Page
Faculty experiences using Facebook
Jewish Studies
Clinical Lab Sciences
Other benefits of social media
• Increases interactions between instructors and students
• Enhances communication• Builds feelings of connectedness• Overcomes the challenges of students at a
distance or in remote locations• Facilitates providing timely student feedback
• Helps students stay organized• Increases student performance• Provides a medium for instructors enhance
their identity and encourage students• Results in high levels of satisfaction of
instructors and students
Other uses of Facebook
• Supplementary materials– Videos– Articles– Websites
• Discussions• Community building inside/outside classroom• New student “recruitment”
Other uses of Twitter • Announcements• Supplemental information• Live microblogging• Connections/PLNs (e.g., Siemens, 2004)• Collect real world data• Twitter polls• Backchannel communication• Other?
SOCIAL MEDIA & VIDEO
Engage students through rich, current media
Creating a YouTube Account
Your YouTube Channel
Creating a YouTube Playlist
YouTube alternatives
Content & Publication• SchoolTube• TeacherTube• Vimeo
Educational Content• MIT World• PBS.org• TED • YouTube.EDU
And many more!
Benefits of social media
• Facilitates the use of rich and current content• Enhances student engagement• Improves student learning• Helps instructors manage their workload• Enhances 21st twenty-first-century literacy
skills for instructors and students
Other uses of social video
• Student-created content• Active learning
– Interactivity– Engagement
• Creativity
Group discussion
What are the costs associated with implementing the use of social media
for faculty, staff, and students?
MANAGING YOUR SOCIAL MEDIA
TO LINK OR NOT TO LINK…THAT IS THE QUESTION
Creating a link
Editing your Facebook-Twitter link
Linking Alternatives
• Social Dashboards– TweetDeck (http://www.tweetdeck.com/)– HootSuite (http://hootsuite.com/)– Seesmic (http://seesmic.com/)
• Social Browsers– RockMelt (http://www.rockmelt.com/)– Fizzik (http://www.fizzik.com/)
Why Social Dashboards and Browsers?• One post – multiple social media• Hashtags (e.g., #edtech)
– Class discussions– Conferences– Webinars
• Real time• Monitor multiple conversations at a glance
Social Dashboards - TweetDeck
Social Browsers – RockMelt
Takeaways
• Microblog gathering and sharing of social media information #edusocmedia and #dtl2011
• Facebook examples at uwm jewish, uwm business, uwm student, and more!
• Video cases on YouTube #edusocmedia
Additional Resources• UWM Social Media Grant project
– http://uwmsocialmedia.wikispaces.com
• Presentation and Data– http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya
• Set-up Instructions– http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10
• Creating a Twitter Account – http://tinyurl.com/4lkdkj3
• Creating a Facebook Fan Page– http://www.facebook.com/pages/create.php
References• Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using
technology to increase student involvement. New Directions for Student Services, 124. Retrieved http://tinyurl.com/4vygtde
• Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf
• Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf
• Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times. Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1
• Zickuhr, K. (2010). Generations 2010. Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx
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