d-SmartHow to use Social Media more effectively
Why People are crazy for Social Media???
Ek Aam-Aaadmi ki Soch…
They want self appreciation…
People keep an eye “Likes” and “Comments” on their picture and status
They want to show they are “One UP”…
For this, people post rare location’s pictures, they try to post a different type of comment, people keep all wacky and weird DP, they do all those stuff what they can do as different as possible….
They want to get connected with society or they want to make a own society…
People search their old school friends, they search college friend, People search distant relatives… and create “Groups”…
They want to keep a check on social happenings…
For this people follow news channel’s page, news paper’s page, celeb page and the opinion leaders…
How we can help this “breed”…
Out of these four major reason we can cater only one i.e. we can create a image of “Opinion Leader”…
Social media is no more to update status and post pictures
At least for us…. Because we as professional, don’t use SMS (Social Media Sites) for leisure… We use official time, office resources… so IT IS A Business…
How can We be an efficient social medial moderator…
Note: Not a user… a moderator, means : referee, mediator between their own image (Company Image, RJ Image, Station Image) and the public…
First of all Do’s & Don'ts
DO1. Have a attractive and classy DP
DON’T 1. Don’t change your DP too frequently.
Wise Old Saying : First impression is last impression
Effects your recall value…
DOThink of update as a conversation.
DON’T Think of it as a sales pitch.
DO Ask for testimonials and feedback, Build relationships.
DON’T Ask for money, customers or followers..
DO Be responsive. Answer people’s questions, make comments.
DON’T Update in rapid-fire style.
DO Try to synchronize your social media accounts.
DON’T Be afraid to post the same information on multiple networks.
DO Ask around if you don’t know where to begin.
DON’T Miss out the benefits of social networking.
DO Update regularly
DON’T Make people wonder what happened to you.
As per social media experts 3 updates is enough for a Day…
How to get maximum benefits ????
Including your 14 fresh tweet and 16 retweets will give more effective results…
As per Indian SMS users, there are four best time to update facebook post:
Before 9AM : After reaching office people login to facebook at least for 10 minutes
Before 1PM : After lunch people login to facebook at least for 10 minutes .
Before 5PM : Before leaving office people login to facebook at least for 10 minutes
Before 9PM : After dinner people login to facebook at least for 10 minutes
Date Sources…
Various news articles, social media expert’s blogs, slide share presentations and learning from day to day work…
Stay logged in…
Contact For : Leadership Training, Management Training, Media Planning, Brand Management, Brand’s Opportunities/Challenges Analysis, Brand Building, Creative solution for Brand Imaginary
Inbox me on : [email protected]
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