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Presentation by TC Public Relations for the 2012 Speak Out Illinois conference.
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Communicating Your Message Effectively Through the Media
Presented by TC Public Relations
January 28, 2012
Recent News Search of News Sections of Google and Yahoo! yields a 60% greater usage of “pro-life” as opposed to “anti-abortion”
What Words are the Media Using?
Gallup’s 2011 Values and Beliefs survey, conducted May 5-8, finds a bit more public agreement about the morality of abortion. Just over half of Americans, 51%, believe abortion is “morally wrong,” while 39% say it is “morally acceptable.”
What is being reported?
How Can Pro-Life Advocates Be Portrayed in the Media?
So, how do we do this?
Step OneAsk yourself: How Might I Need to
Change?
Do I believe that there is an impossible liberal media bias against pro-life advocates?
Has past coverage of our pro-life activities stopped us from contacting the media again?
We’re here to help the
mother and baby
How do you communicate your message to the media?
“I’m right, you’re wrong and going to
hell.”
Relationships Relationships
Your organization
Media
Audience
Review your history
Research
Identify
How do you build these relationships?
Decide & List
Know the “people”
Connect
How can we be more media friendly?
What can you do with a blog and social media?
Name one takeaway from today’s program
Points to Ponder
