Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative
Distributing Content
• A continuous stream of content - consistency • Interesting and valuable content - relevancy• Timeous – best times to post• Under budget – organic reach vs paid reach
Content Creation Ideas
• How to’s/tutorials• Lists• Other peoples’ content• Checklists• Reviews• Infographics• Videos
Content Creation Ideas
• Guest posts• Slideshare• Dashboards with suggestions – Buffer/Post
Planner• Content curation sites – The
need/Flipboard/Scoop.it/Google Alerts• NewsIetters• Interviews
Streamline Content Creation Process
• Efficient & sustainable
• Use content generation tools -Hootsuite/Buffer/ Sendible
Posting Content
• Posting at the right time• Repurposing material• Using the right channels
Identify & Utilise Your Customers Passion Points
• Relevant content • Getting noticed
Is Your Content Strategy Aligned with Your Business Goals?
Engagement
• Customers • Other stakeholders – employees,
investors, etc.
Engaging Stories in Dull Industries
• What’s trending?• What touches your
heart?• What’s your story?• Company news• Humour
Which Platform is Best?
Facebook – informal LinkedIn – professionalTwitter – journalists/currentInstagram – youthPinterest – women
Thank-You