Content Strategy: Create valuable content to enhance customer engagement & enrich your brand narrative

Distributing Content

• A continuous stream of content - consistency • Interesting and valuable content - relevancy• Timeous – best times to post• Under budget – organic reach vs paid reach

Content Creation Ideas

• How to’s/tutorials• Lists• Other peoples’ content• Checklists• Reviews• Infographics• Videos

Content Creation Ideas

• Guest posts• Slideshare• Dashboards with suggestions – Buffer/Post

Planner• Content curation sites – The

need/Flipboard/Scoop.it/Google Alerts• NewsIetters• Interviews

Streamline Content Creation Process

• Efficient & sustainable

• Use content generation tools -Hootsuite/Buffer/ Sendible

Posting Content

• Posting at the right time• Repurposing material• Using the right channels

Identify & Utilise Your Customers Passion Points

• Relevant content • Getting noticed

Is Your Content Strategy Aligned with Your Business Goals?

Engagement

• Customers • Other stakeholders – employees,

investors, etc.

Engaging Stories in Dull Industries

• What’s trending?• What touches your

heart?• What’s your story?• Company news• Humour

Which Platform is Best?

Facebook – informal LinkedIn – professionalTwitter – journalists/currentInstagram – youthPinterest – women

Thank-You