If you focus your marketing on continually sharing information that is valuable to your clients you will win more business. This Valuable Content presentation is for PM Forum South West.
Citation preview
1. Sonja Jefferson and Sharon Tanton, 19 May 2013HOW VALUABLE
CONTENT WILL WIN YOU MORE CLIENTS
2. SHARONS SEARCH FOR THE PERFECT
TENTwww.valuablecontent.co.uk
3. THE NEW BUYER MENTALITYwww.valuablecontent.co.uk
4. www.valuablecontent.co.ukWHAT DOES GOOGLE LOVE?
5. WHAT DOES GOOGLE LOVE?www.valuablecontent.co.uk
6. DOES YOUR SITE SAY THE RIGHT
THINGS?www.valuablecontent.co.uk
7. www.valuablecontent.co.uk
8. www.valuablecontent.co.uk
9. www.valuablecontent.co.uk
10. 400% increase in website traffic Top 3 Google ranking for
niche terms (e.g. G Cloud Accreditation) Inbound leads from those
they dont know More leads from current contacts Content draws PR
opportunities - specialist & BBC Valuable content powers sales
campaigns Inbound & outbound Guides not brochures start sales
conversations that lead to businessThe work we have done on our
content has greatly increased our brandawareness. Now people are
coming to us instead of us always going to them.Dave JamesASCENTORS
VALUABLE CONTENT WINS WORKwww.valuablecontent.co.uk
16. ANSWER THE QUESTIONS YOUR CLIENTS
ASKwww.valuablecontent.co.uk
17. Get ideas from Valuable Content Award winners on our
websitehttp://www.valuablecontent.co.uk/valuable-content-award/
Email us for free website chapter from the
[email protected] Plenty of resources to help you in
theValuable Content Marketing
bookhttp://www.valuablecontent.co.uk/the-valuable-content-marketing-book/
Read the Ascentor case study: Squeezing juicy content from a dry
industry:http://www.valuablecontent.co.uk/squeezing-juicy-content-from-a-dry-industry-a-valuable-content-marketing-case-study/BE
GENEROUS, GET CREATIVE!the very best of luckWHAT INFORMATION WILL
YOURCLIENTS VALUE?
18. WHAT CONTENT WILL YOURCUSTOMERS
VALUE?www.valuablecontent.co.uk
