CONTENT MARKETING TREND WATCH: 2014 and beyond #royalcontent @axonnmedia
Fergus Parker
A way of creating and sharing content to promote an idea, engage an audience and spur them to action.
#royalcontent
What’s the most important component of successful Content Marketing?
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• Quality content • Connection with your audience • Context in which the content is presented • The technology behind it • Something else…!?
LOOKING BACK
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2004
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2005
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2006
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2007
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2011
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90%
of the world’s information today has been created
in the last 2 years (source: IBM)
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(source: CMI/MarketingProfs)
58% of marketers will spend more on content next year
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(source: CMI/MarketingProfs)
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WHAT NEXT?
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• Change significantly • Marginal change • No change • Don’t know... Help!
To what degree will content marketing strategies change in the next 18 months?
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WHAT NEXT?
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Content is KING!
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Image: SBS
Content is NOT King
Content is the KINGDOM
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By 2020...
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over 50 BILLION connected devices globally
Word cloud
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THE FUTURE
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PERSONALISATION
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Customer content journey
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(source: Mind Tools)
VISUAL
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THE FUTURE
USER EXPERIENCE
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How do you
make BIG data small
again?
MOBILE
#royalcontent (source: Microsoft)
1.08bn of the world’s
4 billion phones are
SMART PHONES
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Device ownership as % of global population by the end of the year:
source:
BI Intelligence
91%
of mobile internet access is
S O C I A L
MOBILE
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Questions?
#royalcontent @axonnmedia @contentplus @newsreach
http://bit.ly/UKcontentmarketing2013