Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
MarketingServices
STRATEG ICMARKET ING& RESEARCH
Develop DatabankLocation & Sector PropositionsMessaging MatrixClarify USPPlace Branding
CONTENTDEVELOPMENT
Web & SEOPR & Social MediaAdvertisingDirect MarketingEvents & Misisons
LeadsInvestmentsMarketing KPIsPerceptions Research (ii)
Economic developers are working hard to win mindshare andinvestment for their regions. Countries, cities and communitiesunderstand the need for a co-ordinated place marketingapproach to position their area as an attractive location forinvestment, innovation,education and lifestyle.
STRATEGIZEPLAN
DEFINECOM
MUN
ICAT
EMEA
SURE
Stakeholder ConsultationCompetitive IntelligencePerceptions ResearchSet VisionDevelop Roadmap
MARKET INGCOMMUNICAT IONS
MARKET INGOPERAT IONS
OCO PLACEMARKETINGFRAMEWORK
Advanced marketing techniques are providingmore opportunities to connect with companiesand individuals in a customized way. For allmarketing professionals in economicdevelopment, the time to make areal difference is now.
MARKETING SERVICESFROM OCO GLOBAL
OCO is a trusted provider of sales and marketing solutionsto leading economic development organisations globally.
Our Marketing Services team can extend your reach andimpact by supporting you through the entire marketing cyclefrom planning through to implementation. Alternatively,we can provide targeted interventions to improveand enhance your approach.
MARKET INGPLANN INGDefine Objectives
Set Targets Assign Budgets & Resources
Develop KPIs
Location and Sector PropositionsDevelopment of Target List and Event Prospecting
MARKET RESEARCH
Website and MicrositeSEOCollateral DevelopmentEvents / Trade Show LogisticsContent Management
MARKETING &DIGITAL COMMUNICATIONS
OCO is providing acomprehensivemarketing supportservice to Jobs Ohio toimplement theirmarketing strategy inEuropean and Asianmarkets. OCO hasworked with Jobs Ohioto provide PR Servicesin Japan and Germanyand developed a rangeof localized collateralsuch as brochures andmicrosites as part oftheir internationalcampaigns.
OCO is working withEnterprise Florida toenhance its reputationas a leading businessbrand across keyEuropean markets.The campaign will buildon campaigns recentlyrolled out in the USmarket but customizedfor key Europeanmarkets.
OCO has worked withMITC on specificelements of their digitalmarketing strategyincluding website andcampaign developmentfor the Food sector.
JobsOhio
EnterpriseFlorida
MaineInternationalTrade Center(MITC)
EXAMPLEASS IGNMENTS
International Marketing Co-ordinationMarketing CommunicationsStrategy DevelopmentMedia RelationsPerceptions Reseach
MARKETING STRATEGY
OCO has developed a partner network of best in classdesign, translation, media and PR agencies within keyinternational markets. We select the best partner basedon your requirements and budget and can provideaccess to a range of tried and tested creativeprofessionals. All the agencies we work withunderstand the challenges and opportunitieswith economic development marketing.
For further information onMarketing Services seewww.ocoglobal.com
Gareth Hagan+44 (0) 28 9024 1849