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Content Marketing Show 2014
Citation preview
Content strategy through dataJohary Rafidison
17 July 2014
Hi, I am Jojo
AT A GLANCE 138of the world’s
biggest companies
54offices 15
time zones
50+affiliates
Highly rated by clients
of our business is multi-market
Cutting edge proprietary tools
consultants
1,000EmbeddedDIGITALexpertise
26countries
5 core values
of our staff are bilingual
2/3
ALWAYS-ONRESEARCH
REGIONAL HUBS
ESTABLISHEDover
years ago
DataDrivenMeasurements
43languages
306
1/3 PASSION
INSIGHT
CONNECTION
INNOVATION
ACTION
What I would like to cover
How data research can help you hone your content strategy
Three key takeaways
• Most of the data that you need is already available
• Please use this data to tell your story
• Don’t forget these very cool and cheap tools to present your data
Best market research companies in the world?
“We are not aware of most of what we see and sense around us, or even of how were responding to it. We are
not who we think we are.”
The Social Animal, David Brooks.
Trust what people do, not what they say
Google trends world cup
http://bit.ly/1mG2q3o
Google trends world cup
Facebook data science team
http://bit.ly/1qcagoF http://bit.ly/1qcagoF
Facebook data science team
http://on.fb.me/1kHPd9A
A few tips for your content strategy
Most of the data that you need is already available and most of the time you can get it for free
Use this data to make your story
A creative planner working in tandem with a data analyst is one of the best way to craft stories
Present this data in an interesting or cool way
You will find out that they are so many tools that you can use for a very good price or sometimes for almost nothing.
#BrightonSEO
Methodology
Number of #BrightonSEO tweets generated on the 24 April 2014
Data source: Sysomos Map
Visualisation tools: Gephi & CartoDB
Location: UK only
Key figures
Number of UK tweets: 3,637
Number of UK Twitter impressions: 7,000,000
Average no. of followers: 1,900
Most active accounts:
• @Tim_Grice • @kelvinnewman • @charliesaidthat • @staceycav
Gephi – Network Analysis
Malcolm ColesGeneral Manager Daily Mirrorhttp://bit.ly/1reelIK
Gephi – Network Analysis
Malcolm ColesGeneral Manager at Daily Mirrorhttp://bit.ly/1reelIK
Matt FieldingSEO Director at CustardMediahttp://bit.ly/W7ybZ1
Gephi – Network Analysis
Malcolm ColesGeneral Manager Daily Mirrorhttp://bit.ly/1reelIK
Matt FieldingSEO Director at CustardMediahttp://bit.ly/W7ybZ1
Stacey MacNaught Search Director Tecmark http://bit.ly/1wriUNv
Gephi – Network Analysis
Malcolm ColesGeneral Manager Daily Mirrorhttp://bit.ly/1reelIK
kelvin Newman Organises#brightonseo#contentmarket http://bit.ly/U7HaHY
Matt FieldingSEO Director at CustardMediahttp://bit.ly/W7ybZ1
Stacey MacNaught Search Director Tecmark http://bit.ly/1wriUNv
Gephi – Network Analysis
Three key takeaways
• Most of the data that you need is already available
• Please use this data to tell your story
• Don’t forget these very cool and cheap tools to present your data
Thank you