Content Marketing Show 2013: The Future of Content Marketing in 2014

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    20-Aug-2015

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<ol><li> 1. CONTENT MARKETINGTREND WATCH: 2014 and beyond #royalcontent @axonnmediaFergus Parker </li><li> 2. #royalcontent </li><li> 3. A way of creating and sharing content to promote an idea, engage an audience and spur them to action. #royalcontent </li><li> 4. Whats the most important component of successful Content Marketing? Quality content Connection with your audience Context in which the content is presented The technology behind it Something else!? #royalcontent </li><li> 5. LOOKING BACK#royalcontent </li><li> 6. 2004#royalcontent </li><li> 7. 2005#royalcontent </li><li> 8. 2006#royalcontent </li><li> 9. 2007#royalcontent </li><li> 10. 2011#royalcontent </li><li> 11. 90%of the worlds information today has been createdin the last 2 years(source: IBM)#royalcontent </li><li> 12. (source: CMI/MarketingProfs)#royalcontent </li><li> 13. 58% of marketers will spend more on content next year(source: CMI/MarketingProfs)#royalcontent </li><li> 14. #royalcontent </li><li> 15. #royalcontent </li><li> 16. #royalcontent </li><li> 17. #royalcontent </li><li> 18. WHAT NEXT?#royalcontent </li><li> 19. To what degree will content marketing strategies change in the next 18 months? Change significantly Marginal change No change Dont know... Help! #royalcontent </li><li> 20. WHAT NEXT?#royalcontent </li><li> 21. Content is KING!#royalcontent </li><li> 22. Content is NOT King Image: SBS#royalcontent </li><li> 23. Content is the KINGDOM #royalcontent </li><li> 24. By 2020...over 50 BILLION connected devices globally#royalcontent </li><li> 25. #royalcontent </li><li> 26. #royalcontent </li><li> 27. Word cloud#royalcontent </li><li> 28. #royalcontent </li><li> 29. THE FUTURE#royalcontent </li><li> 30. PERSONALISATION Customer content journey#royalcontent </li><li> 31. VISUAL(source: Mind Tools) #royalcontent </li><li> 32. #royalcontent </li><li> 33. THE FUTURE#royalcontent </li><li> 34. USER EXPERIENCE How do youmake BIG data small again?#royalcontent </li><li> 35. MOBILE 1.08bn of the worlds4 billion phones areSMARTPHONES (source: Microsoft)#royalcontent </li><li> 36. Device ownership as % of global population by the end of the year:source: BI Intelligence#royalcontent </li><li> 37. MOBILE 91%of mobile internet access isSOCIAL#royalcontent </li><li> 38. #royalcontent#royalcontent </li><li> 39. Questions? #royalcontent @axonnmedia@contentplus @newsreachhttp://bit.ly/UKcontentmarketing2013</li></ol>

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