Facebook For BusinessSocial Media Promotion Channels
• Keith Blundy• Managing Director | Aegies Associates• Wednesday 16th October 2013
Presentation titleWELCOME• Hashtag for this session is #CIMYCC• contact me:
– @stiltwalk on twitter– stiltwalk on Facebook– keith.blundy on Flickr– keithblundy on LinkedIn– AegiesAssociates on YouTube– email: [email protected]– www.aegies-associates.com– aegiesPR on Instagram– aegiesPR on Pinterest
Presentation titleSession Objectives
• Facebook is increasingly being used by businesses to build communities and talk directly to their customers and prospects.
• This workshop explains how to effectively use Facebook for your business, learning how to create a Facebook business 'page' and much more to help you engage with your customers more effectively.
• The in-and-outs of Facebook for B2B and B2C will be discussed as well as targeting customers with Facebook advertising.
Presentation title
Background
Presentation titleA NEW LANDSCAPE
Presentation titleA NEW LANDSCAPE
• 100K Tweets / sec• 690K items shared on Facebook / sec• 2M google search / sec• £175K spent online / sec• 55% ... share purchase decisions socially• >20% mobile device >13% of sales growing
Presentation titleHistory Of Social Media 1
NAPSTER1999
Presentation titleHistory Of Social Media 2
WIKIPEDIA2001
LinkedIn2003
YouTube2005
Facebook2006
Twitter2006
GoogleBuzz2010
Google+Pinterest2012
Presentation titleTHE POWER OF SOCIAL MEDIA
Presentation titleUSERS - WHAT ARE THEY DOING?Creators • Bloggers
• Publish webpages / content• Upload video / music / audio / pictures• Write original articles / content
Critics • Post ratings / reviews• Comment on others creativity• Contribute to online life• Edit and correct others content
Collectors • Use RSS feeds• Vote for websites and content
Joiners Maintain profile on social media and visit sites widely
Spectators Read / Listen / Watch content published by others
Inactives Nothing
Presentation titleWHAT ARE THEY DOING - BY AGE
35-44 Yr olds 18-24 Yr olds UK Average
Creators 9% 38% 15%
Critics 20% 34% 21%
Collectors 2% 18% 6%
Joiners 41% 77% 38%
Spectators 51% 60% 50%
Inactives 34% 13% 37%
50% of UK social media users are waiting for a proposition from your business - ready and able to take action.
Presentation titleTOP 15 SITES
Global Traffic Alexa.com 2012
Presentation titleFACEBOOK - IT MIGHT BE LIKE THIS!
Presentation title
FACEBOOK - FOR BUSINESS
Presentation titleWHY FACEBOOK?
Source: YouTube [15/10/13]
Presentation titleFACEBOOK - A GOOD BUSINESS TOOL?
• Yes If ...– It has a positive effect on customer /
consumer behaviours?– It is part of a strategic approach to promotion– It enhances competitive advantage
• No if ...– It adds no value or damages deputation!
Presentation titleFACEBOOK - JUDGING SUCCESS
– Fans sharing with Friends• Buzz created / Dialogue / Traffic
– Visitors successfully referred to your Website• Tell a story - link to your site measure response
– Sales leads• A offer / coupon / gift / free report ...
– Better understanding of your customers– Sales
• Advertising
Measure Using: Facebook Page Insights | Google Analytics
Presentation titleFACEBOOK
• Great for B2C, OK for B2B• Care needed with fan / product pages• Broadcast ... Outward speaking?• Allow user interaction?• Advertising Opportunities• Desktop | Mobile - considerations• Example
Presentation titleFACEBOOK FOR BUSINESS
Source: facebook.com/business/ [15/10/13]
Presentation titleFACEBOOK - examples
Presentation titleFACEBOOK - ADVERTS
Source: facebook.com/about/ads/ [15/10/13]
Presentation titleMOBILE - IS THE KEY
Source: YouTube [15/10/13]
Presentation titleSOCIAL MEDIA DOs & DON’Ts
• Be prepared• Be sensible• Get advice• Use you judgement• Be yourself• Copyright• Slander / Liable
Presentation titleTools of the Trade
• Twitter on computer / phone / tablet– Tweet Deck / Twitter Site / App
• Blogging– BlogPress / Blogsy
• iPad / iPhone simple use• Lets look at how.
Presentation titleFind out more
• For more useful advice for small businesses wanting to build on their marketing knowledge
• www.cim.co.uk/sbc
Presentation titleQUESTIONS
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