2. Diesel Diesel Cam(launchthe 1st of april 2010)
BRIEF
Toreconnectwiththe target
Makeyoungeritsperception in Spainwiththeircore target (18-24)
Develop a new and innovativeexperience in store
Offer and addedvalueontheconsumerspurchaseprocess
3. SOLUTION
Bring Facebook tothe sales pointofferingclientstheopportunity to
share their Diesel moments
RESULTS
Anaverage of 25 photostaken per day
4. 5. Diesel Cam Try on denim in-store
6. Diesel Cam Upload to Facebook
7. Diesel Cam Try on denim in-store
8. Diesel Cam Try on denim in-store
9. Diesel CAM - Trailer
