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CARAT MEDIA WEEKLY NEWSLETTER
No. 758
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Media Report
15
()Performance$
Follow
Me!
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IAB
(MIC)
7,673162015
http://www.iab.net/iablog/2013/12/defining-the-next-generation-of-performance-marketing.htmlhttp://www.iab.net/iablog/2013/12/defining-the-next-generation-of-performance-marketing.html8/11/2019 Carat Media NewsLetter-758 Report
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(programmatic buying)
(SEO)
A/B Testing
A/B Testing
A/B testing
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iProspectPerformance
(measurement)
Amnet
(CPC)(CPA)
KPIone budget,
one KPI
(CPC)
(CPA)ROI
http://theknowledgeengineers.com/
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(RTB)RTB
(SEM)
RTB(Audience Buy)
(Media Buy)Audience Buy
(CPM)
(owned media)
Ament
ROI
/
Golden Cycle
-
http://audiencewatch.me/
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(individual)
eMarketer87%
36
100
http://www.emarketer.com/Article/Why-Marketers-Still-Havent-Mastered-Personalization/1011220/13http://www.emarketer.com/Article/Why-Marketers-Still-Havent-Mastered-Personalization/1011220/138/11/2019 Carat Media NewsLetter-758 Report
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Big Data2500
(EIU)
25
20142,500
Gartner
3124
/Business Insider(2013/12/10)(2014/05/22)(2014/09/29)http://www.qlik.com/
Big Data
3080%20%
http://www.businessinsider.com/big-data-is-growing-thanks-to-mobile-2013-12http://money.chinatimes.com/news/news-content.aspx?id=20140522000349&cid=1210http://money.chinatimes.com/news/news-content.aspx?id=20140522000349&cid=1210http://www.chinatimes.com/newspapers/20140929000084-260204http://www.chinatimes.com/newspapers/20140929000084-260204http://www.chinatimes.com/newspapers/20140929000084-260204http://www.chinatimes.com/newspapers/20140929000084-260204http://money.chinatimes.com/news/news-content.aspx?id=20140522000349&cid=1210http://money.chinatimes.com/news/news-content.aspx?id=20140522000349&cid=1210http://www.businessinsider.com/big-data-is-growing-thanks-to-mobile-2013-128/11/2019 Carat Media NewsLetter-758 Report
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insight
(Business Intelligence)
Mashable (2013/11/05)
(Volume)(Variety)(Velocity)
(Value)
http://mashable.com/2013/11/05/big-data-access/http://mashable.com/2013/11/05/big-data-access/http://mashable.com/2013/11/05/big-data-access/http://mashable.com/2013/11/05/big-data-access/http://www.kapowsoftware.com/assets/infographics/variety-of-big-data-sources-kapow-software-lg.png8/11/2019 Carat Media NewsLetter-758 Report
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Uber
Uber
Uber75%Uber
Uber
Data
FastCompany(2014/09/08)FastCompany(2014/09/25)re/code(2014/04/24)
Pandora
Pandora
7,200Pandora
5Pandora
http://www.fastcolabs.com/3035350/elasticity/uber-can-now-predict-where-youre-going-before-you-get-in-the-carhttp://www.fastcolabs.com/3035231/how-pandora-helps-musicians-plan-tourshttp://recode.net/2014/04/24/the-future-of-the-music-industry-selling-audiences-to-advertisers/http://www.digitalmusicnews.com/permalink/2014/05/22/pandora-allow-artists-see-listener-datahttp://www.digitalmusicnews.com/permalink/2014/05/22/pandora-allow-artists-see-listener-datahttp://recode.net/2014/04/24/the-future-of-the-music-industry-selling-audiences-to-advertisers/http://recode.net/2014/04/24/the-future-of-the-music-industry-selling-audiences-to-advertisers/http://www.fastcolabs.com/3035231/how-pandora-helps-musicians-plan-tourshttp://www.fastcolabs.com/3035231/how-pandora-helps-musicians-plan-tourshttp://www.fastcolabs.com/3035350/elasticity/uber-can-now-predict-where-youre-going-before-you-get-in-the-carhttp://www.fastcolabs.com/3035350/elasticity/uber-can-now-predict-where-youre-going-before-you-get-in-the-car8/11/2019 Carat Media NewsLetter-758 Report
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- (DataScientist) 2012 (Harvard
Business Review)21
WhatHow
Why
http://www.barcelonagse.eu/
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(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)
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