Carat Media NewsLetter-758 Report

8/11/2019 Carat Media NewsLetter-758 Report

1/13

CARAT MEDIA WEEKLY NEWSLETTER

No. 758


2/13

Media Report

15

()Performance$

Follow

Me!


3/13

IAB

(MIC)

7,673162015
http://www.iab.net/iablog/2013/12/defining-the-next-generation-of-performance-marketing.htmlhttp://www.iab.net/iablog/2013/12/defining-the-next-generation-of-performance-marketing.html


4/13

(programmatic buying)

(SEO)

A/B Testing

A/B Testing

A/B testing


5/13

iProspectPerformance

(measurement)

Amnet

(CPC)(CPA)

KPIone budget,

one KPI

(CPC)

(CPA)ROI

http://theknowledgeengineers.com/


6/13

(RTB)RTB

(SEM)

RTB(Audience Buy)

(Media Buy)Audience Buy

(CPM)

(owned media)

Ament

ROI

/

Golden Cycle

-

http://audiencewatch.me/


7/13

(individual)

eMarketer87%

36

100
http://www.emarketer.com/Article/Why-Marketers-Still-Havent-Mastered-Personalization/1011220/13http://www.emarketer.com/Article/Why-Marketers-Still-Havent-Mastered-Personalization/1011220/13


8/13

Big Data2500

(EIU)

25

20142,500

Gartner

3124

/Business Insider(2013/12/10)(2014/05/22)(2014/09/29)http://www.qlik.com/

Big Data

3080%20%
http://www.businessinsider.com/big-data-is-growing-thanks-to-mobile-2013-12http://money.chinatimes.com/news/news-content.aspx?id=20140522000349&cid=1210http://money.chinatimes.com/news/news-content.aspx?id=20140522000349&cid=1210http://www.chinatimes.com/newspapers/20140929000084-260204http://www.chinatimes.com/newspapers/20140929000084-260204http://www.chinatimes.com/newspapers/20140929000084-260204http://www.chinatimes.com/newspapers/20140929000084-260204http://money.chinatimes.com/news/news-content.aspx?id=20140522000349&cid=1210http://money.chinatimes.com/news/news-content.aspx?id=20140522000349&cid=1210http://www.businessinsider.com/big-data-is-growing-thanks-to-mobile-2013-12


9/13

insight

(Business Intelligence)

Mashable (2013/11/05)

(Volume)(Variety)(Velocity)

(Value)
http://mashable.com/2013/11/05/big-data-access/http://mashable.com/2013/11/05/big-data-access/http://mashable.com/2013/11/05/big-data-access/http://mashable.com/2013/11/05/big-data-access/http://www.kapowsoftware.com/assets/infographics/variety-of-big-data-sources-kapow-software-lg.png


10/13

Uber

Uber

Uber75%Uber

Uber

Data

FastCompany(2014/09/08)FastCompany(2014/09/25)re/code(2014/04/24)

Pandora

Pandora

7,200Pandora

5Pandora
http://www.fastcolabs.com/3035350/elasticity/uber-can-now-predict-where-youre-going-before-you-get-in-the-carhttp://www.fastcolabs.com/3035231/how-pandora-helps-musicians-plan-tourshttp://recode.net/2014/04/24/the-future-of-the-music-industry-selling-audiences-to-advertisers/http://www.digitalmusicnews.com/permalink/2014/05/22/pandora-allow-artists-see-listener-datahttp://www.digitalmusicnews.com/permalink/2014/05/22/pandora-allow-artists-see-listener-datahttp://recode.net/2014/04/24/the-future-of-the-music-industry-selling-audiences-to-advertisers/http://recode.net/2014/04/24/the-future-of-the-music-industry-selling-audiences-to-advertisers/http://www.fastcolabs.com/3035231/how-pandora-helps-musicians-plan-tourshttp://www.fastcolabs.com/3035231/how-pandora-helps-musicians-plan-tourshttp://www.fastcolabs.com/3035350/elasticity/uber-can-now-predict-where-youre-going-before-you-get-in-the-carhttp://www.fastcolabs.com/3035350/elasticity/uber-can-now-predict-where-youre-going-before-you-get-in-the-car


11/13

- (DataScientist) 2012 (Harvard

Business Review)21

WhatHow

Why

http://www.barcelonagse.eu/


12/13

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)

(Amnet)


13/13

[email protected]

(02) 2717-5238 ext.9285

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Carat Media NewsLetter-758 Report