Transcript
Page 1: Building audiences with video

Hi!

Page 2: Building audiences with video
Page 3: Building audiences with video
Page 4: Building audiences with video

@csavage

Page 5: Building audiences with video

Building audiences with video

Page 6: Building audiences with video

Great companies find ways to

build audiences

Page 7: Building audiences with video

Back in the year 2011

Page 8: Building audiences with video

Selling the features

Page 9: Building audiences with video
Page 10: Building audiences with video

We are social creatures

Page 11: Building audiences with video

We offer video hosting

Page 12: Building audiences with video

We offer video hosting

We help you do more with video

Page 13: Building audiences with video
Page 14: Building audiences with video
Page 15: Building audiences with video
Page 16: Building audiences with video

Wistia Blog Traffic

0

125,000

250,000

375,000

500,000

2010 2011 2012 2013

Page 17: Building audiences with video

Each piece of content helps the audience grow

Page 18: Building audiences with video

You don’t need video

Page 19: Building audiences with video

Every individual needs to believe

Page 20: Building audiences with video

Missions are emotional

Page 21: Building audiences with video
Page 22: Building audiences with video
Page 23: Building audiences with video
Page 24: Building audiences with video
Page 25: Building audiences with video
Page 26: Building audiences with video
Page 27: Building audiences with video

Creating videos for a mission

Page 28: Building audiences with video

The Purpose:Shoot with the camera you have

Page 29: Building audiences with video

The concept:Prove our point by getting meta

Page 30: Building audiences with video

The Script

Page 31: Building audiences with video

The Table Read

Page 32: Building audiences with video

The Setup

Page 33: Building audiences with video

$100 DIY Lights

Page 34: Building audiences with video

Get Loose!

Page 35: Building audiences with video

The B-Roll

Page 36: Building audiences with video

The Edit

Page 37: Building audiences with video

Sell the mission

Get emotional

Build an audience


Recommended